--- title: "Nerds vs Sour Patch Kids: Which is more popular?" description: "Is Nerds or Sour Patch Kids more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nerds-vs-sour-patch-kids" publisher: "Brandwave" --- # Nerds vs Sour Patch Kids: Which is more popular? Is Nerds or Sour Patch Kids more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nerds and Sour Patch Kids - **Competitive set**: Candy brands - **Market**: Global - **Month measured**: Oct 2026 - **Nerds Share of Search**: 9.5% - **Sour Patch Kids Share of Search**: 13.4% ## Is Nerds or Sour Patch Kids more popular in search? - In October 2026, Sour Patch Kids had more branded searches than Nerds among candy brands worldwide. Sour Patch Kids had about 368,000 branded searches, while Nerds had 262,000. Sour Patch Kids made up 13.4% of all candy brand searches we track, and Nerds accounted for 9.5%. - The lead changed hands once in the 12 months ending October 2026: Sour Patch Kids took it in December 2025. - Across the 12 months ending October 2026, Nerds’ share of searches among candy brands worldwide moved from 11.6% to 9.5%, and its estimated monthly branded searches moved from 275K to 262K. - Across the 12 months ending October 2026, Sour Patch Kids’ share of searches among candy brands worldwide moved from 10.4% to 13.4%, and its estimated monthly branded searches moved from 246K to 368K. ## Top candy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sour Patch Kids appeared in all five answers. Nerds was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sour Patch Kids was listed before Nerds in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sour Patch Kids | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Haribo | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Skittles | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Nerds | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Jolly Rancher | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Warheads | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Starburst | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Trolli | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Mike and Ike | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Airheads | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Hi-Chew | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Twizzlers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swedish Fish | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jelly Belly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maynards Bassetts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candy brands - Asked ChatGPT "What are the best candy brands?": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Nerds, 5. Jolly Rancher, 6. Trolli, 7. Warheads, 8. Starburst, 9. Hi-Chew, 10. Airheads, 11. Mike and Ike - Asked ChatGPT "Which sour candy should I buy?": 1. Sour Patch Kids, 2. Warheads - Asked ChatGPT "What's the most popular candy right now?": 1. Sour Patch Kids - Searched Google, AI Overview "candy brands": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Jolly Rancher, 5. Starburst, 6. Mike and Ike, 7. Airheads - Searched Google, AI Overview "best candy": 1. Nerds, 2. Haribo, 3. Sour Patch Kids, 4. Skittles Not named in any answer: Twizzlers, Swedish Fish, Jelly Belly and Maynards Bassetts. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## How did search popularity change for candy brands worldwide in October 2026? - In October 2026, Nerds overtook Jolly Rancher to rank 4th among candy brands worldwide, with 9.5% of the searches. - In October 2026, Sour Patch Kids gained share of searches among candy brands worldwide, from 11.4% to 13.4%. ## How has branded search for Nerds and Sour Patch Kids changed worldwide over the last 12 months? | Month | Nerds estimated searches | Nerds Share of Search | Nerds rank | Sour Patch Kids estimated searches | Sour Patch Kids Share of Search | Sour Patch Kids rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 275K | 11.6% | 3 | 246K | 10.4% | 4 | | Dec 2025 | 226K | 9.7% | 4 | 246K | 10.6% | 3 | | Jan 2026 | 196K | 8.8% | 5 | 246K | 11% | 3 | | Feb 2026 | 226K | 10% | 4 | 246K | 10.9% | 3 | | Mar 2026 | 226K | 9.8% | 4 | 246K | 10.7% | 3 | | Apr 2026 | 196K | 8.6% | 5 | 246K | 10.8% | 3 | | May 2026 | 226K | 9.7% | 4 | 246K | 10.6% | 3 | | Jun 2026 | 185K | 9.6% | 4 | 201K | 10.5% | 3 | | Jul 2026 | 196K | 10% | 4 | 201K | 10.3% | 3 | | Aug 2026 | 185K | 8.9% | 5 | 201K | 9.7% | 4 | | Sep 2026 | 185K | 8.5% | 5 | 246K | 11.4% | 3 | | Oct 2026 | 262K | 9.5% | 4 | 368K | 13.4% | 3 | ## How are Nerds’ and Sour Patch Kids’ branded searches counted? Brandwave collects information about searches that people make online using Nerds’ and Sour Patch Kids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nerds**: Measured on the search terms “nerds candy” and “nerds gummy clusters”, summed into one figure. - **Sour Patch Kids**: Measured on the search term “sour patch kids”. - [Nerds profile](/demand/global-en/brands/nerds) - [Sour Patch Kids profile](/demand/global-en/brands/sour-patch-kids) - [All candy brands worldwide](/demand/global-en/categories/candy-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nerds or Sour Patch Kids more popular in search? In October 2026, Sour Patch Kids had more branded searches than Nerds among candy brands worldwide. Sour Patch Kids had about 368,000 branded searches, while Nerds had 262,000. Sour Patch Kids made up 13.4% of all candy brand searches we track, and Nerds accounted for 9.5%. ## Cite this page Brandwave. "Nerds vs Sour Patch Kids: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/nerds-vs-sour-patch-kids This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nerds-vs-sour-patch-kids. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.