--- title: "Neom vs P.F. Candle Co.: Which is searched more?" description: "Is Neom or P.F. Candle Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/neom-vs-pf-candle-co" publisher: "Brandwave" --- # Neom vs P.F. Candle Co.: Which is searched more? Is Neom or P.F. Candle Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Neom and P.F. Candle Co. - **Competitive set**: Home fragrance brands - **Market**: Global - **Month measured**: Sep 2026 - **Neom Share of Search**: 0.18% - **P.F. Candle Co. Share of Search**: 0.18% ## Is Neom or P.F. Candle Co. more popular in search? - In September 2026, Neom and P.F. Candle Co. were level in searches among home fragrance brands worldwide, with an estimated 14.8K branded searches each, at 0.18% of the total each. - The lead changed hands once in the 12 months ending September 2026: P.F. Candle Co. took it in May 2026. - Across the 12 months ending September 2026, Neom’s share of searches among home fragrance brands worldwide moved from 0.21% to 0.18%, and its estimated monthly branded searches moved from 18.1K to 14.8K. - Across the 12 months ending September 2026, P.F. Candle Co.’s share of searches among home fragrance brands worldwide moved from 0.17% to 0.18%, and its estimated monthly branded searches held steady at 14.8K. ## Top home fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, P.F. Candle Co. was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Neom did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Diptyque | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Trudon | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Nest New York | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Voluspa | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Jo Malone | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | LAFCO | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | P.F. Candle Co. | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Yankee Candle | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Bath & Body Works | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Neom | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home fragrance brands - Asked ChatGPT "Which home fragrance brand should I buy?": 1. Voluspa, 2. Nest New York, 3. Diptyque, 4. P.F. Candle Co. - Asked ChatGPT "What are the best home fragrance brands?": 1. Diptyque, 2. Nest New York, 3. Jo Malone, 4. Trudon, 5. Voluspa, 6. P.F. Candle Co., 7. LAFCO - Asked ChatGPT "What's the best home fragrance brand for a fresh home?": 1. Nest New York - Searched Google, AI Overview "luxury candles": 1. Trudon, 2. Diptyque, 3. Jo Malone - Searched Google, AI Overview "home fragrance brands": 1. Trudon, 2. Diptyque, 3. Jo Malone, 4. LAFCO, 5. Nest New York, 6. Voluspa, 7. Yankee Candle, 8. Bath & Body Works Not named in any answer: Neom. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for home fragrance brands worldwide in September 2026? - In September 2026, Neom rose from 9th to 7th among home fragrance brands worldwide. ## Month by month | Month | Neom estimated searches | Neom Share of Search | Neom rank | P.F. Candle Co. estimated searches | P.F. Candle Co. Share of Search | P.F. Candle Co. rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 0.21% | 7 | 14.8K | 0.17% | 8 | | Nov 2025 | 40.5K | 0.27% | 6 | 22.2K | 0.15% | 8 | | Dec 2025 | 60.5K | 0.34% | 5 | 22.2K | 0.12% | 8 | | Jan 2026 | 18.1K | 0.25% | 7 | 12.1K | 0.17% | 8 | | Feb 2026 | 14.8K | 0.22% | 7 | 12.1K | 0.18% | 8 | | Mar 2026 | 14.8K | 0.21% | 7 | 12.1K | 0.17% | 8 | | Apr 2026 | 9.9K | 0.14% | 7 | 9.9K | 0.14% | 9 | | May 2026 | 9.9K | 0.14% | 8 | 12.1K | 0.17% | 7 | | Jun 2026 | 8.1K | 0.1% | 8 | 9.9K | 0.12% | 7 | | Jul 2026 | 8.1K | 0.12% | 8 | 12.1K | 0.18% | 7 | | Aug 2026 | 9.9K | 0.12% | 9 | 12.1K | 0.15% | 8 | | Sep 2026 | 14.8K | 0.18% | 7 | 14.8K | 0.18% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Neom’s and P.F. Candle Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Neom**: Measured on the search term “neom candle”. - **P.F. Candle Co.**: Measured on the search terms “pf candle” and “pf candle co”, summed into one figure. - [Neom profile](/demand/global-en/brands/neom) - [P.F. Candle Co. profile](/demand/global-en/brands/pf-candle-co) - [All home fragrance brands worldwide](/demand/global-en/categories/home-fragrance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Neom or P.F. Candle Co. more popular in search? In September 2026, Neom and P.F. Candle Co. were level in searches among home fragrance brands worldwide, with an estimated 14.8K branded searches each, at 0.18% of the total each. ## Cite this page Brandwave. "Neom vs P.F. Candle Co.: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/neom-vs-pf-candle-co This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/neom-vs-pf-candle-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.