---
title: "Navigator vs Reaper: Which is searched more?"
description: "Which is more popular in search, Navigator or Reaper? Compare estimated monthly branded-search demand and Share of Search inside the Bait Boat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/navigator-paper-vs-reaper"
publisher: "Brandwave"
---

# Navigator vs Reaper: Which is searched more?

Which is more popular in search, Navigator or Reaper? Compare estimated monthly branded-search demand and Share of Search inside the Bait Boat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Navigator and Reaper
- **Competitive set**: Bait Boat brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Navigator Share of Search**: 8.2%
- **Reaper Share of Search**: 17%

## Which is more popular in search, Navigator or Reaper?

- In September 2026, Reaper had more branded searches than Navigator among bait Boat brands worldwide. Reaper was estimated to have 418K branded searches compared to Navigator’s 201K, and held a 17% Share of Search versus Navigator’s 8.2%.
- Reaper was ahead of Navigator in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Navigator’s estimated Share of Search among bait Boat brands worldwide moved from 7.9% to 8.2%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Reaper’s estimated Share of Search among bait Boat brands worldwide moved from 19.7% to 17%, and its estimated monthly branded searches moved from 500K to 418K.

## How did search popularity change for bait Boat brands worldwide in September 2026?

- Estimated monthly branded searches for Reaper worldwide fell 16.4% over 12 measured months, from 500K to 418K in September 2026.

## Month by month

| Month | Navigator estimated searches | Navigator Share of Search | Navigator rank | Reaper estimated searches | Reaper Share of Search | Reaper rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 7.9% | 3 | 500K | 19.7% | 2 |
| Nov 2025 | 165K | 6.8% | 3 | 429K | 17.6% | 2 |
| Dec 2025 | 165K | 6.8% | 3 | 429K | 17.6% | 2 |
| Jan 2026 | 201K | 8.1% | 3 | 429K | 17.4% | 2 |
| Feb 2026 | 165K | 6.8% | 3 | 429K | 17.6% | 2 |
| Mar 2026 | 201K | 8.1% | 3 | 429K | 17.4% | 2 |
| Apr 2026 | 201K | 8.1% | 3 | 429K | 17.4% | 2 |
| May 2026 | 165K | 6.8% | 3 | 429K | 17.6% | 2 |
| Jun 2026 | 165K | 7% | 3 | 351K | 14.9% | 2 |
| Jul 2026 | 165K | 8.2% | 3 | 351K | 17.3% | 2 |
| Aug 2026 | 201K | 8.2% | 3 | 418K | 17% | 2 |
| Sep 2026 | 201K | 8.2% | 3 | 418K | 17% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Navigator’s and Reaper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Navigator**: Measured on the search term “navigator”.
- **Reaper**: Measured on the search terms “reaper” and “reaper daw”, summed into one figure.

- [Navigator profile](/demand/global-en/brands/navigator-paper)
- [Reaper profile](/demand/global-en/brands/reaper)
- [All bait Boat brands worldwide](/demand/global-en/categories/bait-boat-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Navigator or Reaper?

In September 2026, Reaper had more branded searches than Navigator among bait Boat brands worldwide. Reaper was estimated to have 418K branded searches compared to Navigator’s 201K, and held a 17% Share of Search versus Navigator’s 8.2%.

## Cite this page

Brandwave. "Navigator vs Reaper: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/navigator-paper-vs-reaper

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/navigator-paper-vs-reaper. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.