--- title: "Navan vs Rippling Spend: Which is searched more?" description: "Is Navan or Rippling Spend more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spend management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/navan-vs-rippling-spend" publisher: "Brandwave" --- # Navan vs Rippling Spend: Which is searched more? Is Navan or Rippling Spend more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spend management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Navan and Rippling Spend - **Competitive set**: Spend management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Navan Share of Search**: 35.5% - **Rippling Spend Share of Search**: 0.02% ## Is Navan or Rippling Spend more popular in search? - In September 2026, Navan had more branded searches than Rippling Spend among spend management platforms worldwide. Navan had about 386,000 branded searches, while Rippling Spend had 260. Navan made up 35.5% of all spend management platform searches we track, and Rippling Spend accounted for 0.02%. - Navan was ahead of Rippling Spend in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Navan’s share of searches among spend management platforms worldwide moved from 34.6% to 35.5%, and its estimated monthly branded searches moved from 387K to 386K. - Across the 12 months ending September 2026, Rippling Spend’s share of searches among spend management platforms worldwide moved from 0.05% to 0.02%, and its estimated monthly branded searches moved from 590 to 260. ## Top spend management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rippling Spend was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Navan was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rippling Spend was listed before Navan in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ramp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brex | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | BILL Spend & Expense | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | SAP Concur | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Airbase | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Coupa | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Rippling Spend | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Expensify | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Navan | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Mesh Payments | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about spend management platforms - Asked ChatGPT "Which spend management platform should I use?": 1. Ramp, 2. Brex, 3. BILL Spend & Expense, 4. SAP Concur, 5. Airbase - Asked ChatGPT "What are the best spend management platforms?": 1. Ramp, 2. Brex, 3. BILL Spend & Expense, 4. Airbase, 5. Coupa, 6. Navan, 7. SAP Concur - Asked ChatGPT "What's the best spend management platform for a finance team?": 1. Ramp, 2. Brex, 3. BILL Spend & Expense, 4. Coupa, 5. Airbase - Searched Google, AI Overview "spend management platform": 1. Ramp, 2. Brex, 3. Expensify, 4. Rippling Spend - Searched Google, AI Overview "best spend management software": 1. SAP Concur, 2. Ramp, 3. Brex, 4. Rippling Spend, 5. Airbase, 6. Expensify Not named in any answer: Mesh Payments. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for spend management platforms worldwide in September 2026? - In September 2026, Navan lost share of searches among spend management platforms worldwide, from 38.2% to 35.5%. - Estimated monthly branded searches for Rippling Spend worldwide fell 55.9% over 12 measured months, from 590 to 260 in September 2026. ## Month by month | Month | Navan estimated searches | Navan Share of Search | Navan rank | Rippling Spend estimated searches | Rippling Spend Share of Search | Rippling Spend rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 387K | 34.6% | 1 | 590 | 0.05% | 9 | | Nov 2025 | 259K | 29.5% | 1 | 480 | 0.05% | 9 | | Dec 2025 | 212K | 24.8% | 1 | 480 | 0.06% | 9 | | Jan 2026 | 317K | 28.1% | 1 | 590 | 0.05% | 9 | | Feb 2026 | 260K | 28.2% | 1 | 590 | 0.06% | 9 | | Mar 2026 | 320K | 28.5% | 1 | 480 | 0.04% | 9 | | Apr 2026 | 319K | 30.4% | 1 | 480 | 0.05% | 9 | | May 2026 | 319K | 34% | 1 | 480 | 0.05% | 9 | | Jun 2026 | 319K | 31.3% | 1 | 320 | 0.03% | 10 | | Jul 2026 | 316K | 33.8% | 1 | 320 | 0.03% | 10 | | Aug 2026 | 383K | 38.2% | 1 | 320 | 0.03% | 10 | | Sep 2026 | 386K | 35.5% | 1 | 260 | 0.02% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Navan’s and Rippling Spend’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Navan**: Measured on the search terms “navan”, “navan expense”, “navan travel”, “navan tripactions”, “tripactions” and “tripactions navan”, summed into one figure. - **Rippling Spend**: Measured on the search term “rippling spend”. - [Navan profile](/demand/global-en/brands/navan) - [Rippling Spend profile](/demand/global-en/brands/rippling-spend) - [All spend management platforms worldwide](/demand/global-en/categories/spend-management-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Navan or Rippling Spend more popular in search? In September 2026, Navan had more branded searches than Rippling Spend among spend management platforms worldwide. Navan had about 386,000 branded searches, while Rippling Spend had 260. Navan made up 35.5% of all spend management platform searches we track, and Rippling Spend accounted for 0.02%. ## Cite this page Brandwave. "Navan vs Rippling Spend: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/navan-vs-rippling-spend This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/navan-vs-rippling-spend. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.