--- title: "Naturnest vs Thule: Which is searched more?" description: "Is Naturnest or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof tents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/naturnest-vs-thule" publisher: "Brandwave" --- # Naturnest vs Thule: Which is searched more? Is Naturnest or Thule more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof tents set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Naturnest and Thule - **Competitive set**: Roof tents - **Market**: Global - **Month measured**: Sep 2026 - **Naturnest Share of Search**: 3.4% - **Thule Share of Search**: 4.1% ## Is Naturnest or Thule more popular in search? - In September 2026, Thule had more branded searches than Naturnest among roof tents worldwide. Thule had about 2,900 branded searches, while Naturnest had 2,400. Thule made up 4.1% of all roof tent searches we track, and Naturnest accounted for 3.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Naturnest took it in November 2025, Thule took it in March 2026. - Across the 12 months ending September 2026, Naturnest’s share of searches among roof tents worldwide moved from 2.8% to 3.4%, and its estimated monthly branded searches moved from 1.9K to 2.4K. - Across the 12 months ending September 2026, Thule’s share of searches among roof tents worldwide moved from 3.6% to 4.1%, and its estimated monthly branded searches moved from 2.4K to 2.9K. ## Top roof tents in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thule was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Naturnest did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Roofnest | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | iKamper | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Thule | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | 23Zero | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Tepui | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Smittybilt | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Darche | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | James Baroud | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Naturnest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yakima | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Autohome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Front Runner | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about roof tents - Asked ChatGPT "Which roof tent should I buy?": 1. Roofnest, 2. Thule, 3. Tepui, 4. Smittybilt - Asked ChatGPT "What are the best roof tent brands?": 1. iKamper, 2. Roofnest, 3. Thule - Asked ChatGPT "What's the best roof tent for camping off road?": 1. 23Zero, 2. Roofnest, 3. iKamper - Searched Google, AI Overview "roof tents": named none of the brands we track - Searched Google, AI Overview "roof tent for suv": named none of the brands we track Not named in any answer: Darche, James Baroud, Naturnest, Yakima, Autohome and Front Runner. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for roof tents worldwide in September 2026? - Thule’s share of searches among roof tents worldwide has lost ground for 3 months in a row, from 5.4% to 4.1% in September 2026. - In September 2026, Naturnest rose from 8th to 7th among roof tents worldwide. ## Month by month | Month | Naturnest estimated searches | Naturnest Share of Search | Naturnest rank | Thule estimated searches | Thule Share of Search | Thule rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 2.8% | 8 | 2.4K | 3.6% | 6 | | Nov 2025 | 2.4K | 3.8% | 6 | 1.9K | 3% | 7 | | Dec 2025 | 2.4K | 4.5% | 6 | 1.9K | 3.6% | 7 | | Jan 2026 | 2.4K | 3.7% | 6 | 2.4K | 3.7% | 7 | | Feb 2026 | 2.4K | 4% | 6 | 2.4K | 4% | 7 | | Mar 2026 | 2.4K | 3.5% | 7 | 2.9K | 4.3% | 6 | | Apr 2026 | 2.4K | 3.3% | 8 | 4.4K | 6.1% | 5 | | May 2026 | 2.9K | 3.6% | 7 | 4.4K | 5.4% | 5 | | Jun 2026 | 2.9K | 3.6% | 7 | 4.4K | 5.4% | 5 | | Jul 2026 | 2.9K | 3.4% | 8 | 4.4K | 5.2% | 6 | | Aug 2026 | 2.9K | 3% | 8 | 4.4K | 4.5% | 6 | | Sep 2026 | 2.4K | 3.4% | 7 | 2.9K | 4.1% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Naturnest’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Naturnest**: Measured on the search term “naturnest”. - **Thule**: Measured on the search term “thule roof tent”. - [Naturnest profile](/demand/global-en/brands/naturnest) - [Thule profile](/demand/global-en/brands/thule) - [All roof tents worldwide](/demand/global-en/categories/roof-tents): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Naturnest or Thule more popular in search? In September 2026, Thule had more branded searches than Naturnest among roof tents worldwide. Thule had about 2,900 branded searches, while Naturnest had 2,400. Thule made up 4.1% of all roof tent searches we track, and Naturnest accounted for 3.4%. ## Cite this page Brandwave. "Naturnest vs Thule: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/naturnest-vs-thule This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/naturnest-vs-thule. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.