--- title: "Naturium vs Vaseline: Which is searched more?" description: "Is Naturium or Vaseline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/naturium-vs-vaseline" publisher: "Brandwave" --- # Naturium vs Vaseline: Which is searched more? Is Naturium or Vaseline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Naturium and Vaseline - **Competitive set**: Body care brands - **Market**: Global - **Month measured**: Sep 2026 - **Naturium Share of Search**: 1.5% - **Vaseline Share of Search**: 21.4% ## Is Naturium or Vaseline more popular in search? - In September 2026, Vaseline had more branded searches than Naturium among body care brands worldwide. Vaseline had about 1.5 million branded searches, while Naturium had 110,000. Vaseline made up 21.4% of all body care brand searches we track, and Naturium accounted for 1.5%. - Vaseline was ahead of Naturium in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Naturium’s share of searches among body care brands worldwide moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Vaseline’s share of searches among body care brands worldwide moved from 17% to 21.4%, and its estimated monthly branded searches moved from 1.4M to 1.5M. ## Top body care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Naturium was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Vaseline did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Naturium | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Sol de Janeiro | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | La Roche-Posay | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | CeraVe | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Aveeno | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Vaseline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bio-Oil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trilogy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Palmer's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about body care brands - Asked ChatGPT "Which body care brand should I buy?": 1. Sol de Janeiro, 2. Naturium, 3. La Roche-Posay - Asked ChatGPT "What are the best body care brands?": 1. Naturium, 2. La Roche-Posay, 3. Sol de Janeiro, 4. CeraVe - Asked ChatGPT "What's the best body care brand for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Aveeno - Searched Google, AI Overview "body care brands": 1. Naturium, 2. Sol de Janeiro - Searched Google, AI Overview "best body care": 1. Naturium Not named in any answer: Vaseline, Bio-Oil, Trilogy and Palmer's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for body care brands worldwide in September 2026? - In September 2026, Vaseline overtook CeraVe and Sol de Janeiro to rank 2nd among body care brands worldwide, with 21.4% of the searches. - In September 2026, Naturium fell from 7th to 8th among body care brands worldwide. ## Month by month | Month | Naturium estimated searches | Naturium Share of Search | Naturium rank | Vaseline estimated searches | Vaseline Share of Search | Vaseline rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 1.7% | 8 | 1.4M | 17% | 4 | | Nov 2025 | 165K | 1.6% | 7 | 1.9M | 18.2% | 3 | | Dec 2025 | 135K | 1.2% | 7 | 1.7M | 15.7% | 4 | | Jan 2026 | 135K | 1.5% | 8 | 1.6M | 18.6% | 4 | | Feb 2026 | 110K | 1.4% | 8 | 1.3M | 16.5% | 4 | | Mar 2026 | 135K | 1.5% | 7 | 1.3M | 14.7% | 4 | | Apr 2026 | 135K | 1.6% | 7 | 1.3M | 15.3% | 4 | | May 2026 | 165K | 2% | 7 | 1.1M | 13.1% | 4 | | Jun 2026 | 135K | 1.7% | 7 | 1.1M | 14% | 4 | | Jul 2026 | 201K | 2.6% | 7 | 1.1M | 13.8% | 4 | | Aug 2026 | 135K | 1.7% | 7 | 1.3M | 16.4% | 4 | | Sep 2026 | 110K | 1.5% | 8 | 1.5M | 21.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Naturium’s and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Naturium**: Measured on the search term “naturium”. - **Vaseline**: Measured on the search terms “vaseline”, “vaseline body lotion”, “vaseline lotions” and “vaseline rosy lips”, summed into one figure. - [Naturium profile](/demand/global-en/brands/naturium) - [Vaseline profile](/demand/global-en/brands/vaseline) - [All body care brands worldwide](/demand/global-en/categories/body-care-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Naturium or Vaseline more popular in search? In September 2026, Vaseline had more branded searches than Naturium among body care brands worldwide. Vaseline had about 1.5 million branded searches, while Naturium had 110,000. Vaseline made up 21.4% of all body care brand searches we track, and Naturium accounted for 1.5%. ## Cite this page Brandwave. "Naturium vs Vaseline: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/naturium-vs-vaseline This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/naturium-vs-vaseline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.