---
title: "Naturium vs SkinCeuticals: Which is searched more?"
description: "Is Naturium or SkinCeuticals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin C serum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/naturium-vs-skinceuticals"
publisher: "Brandwave"
---

# Naturium vs SkinCeuticals: Which is searched more?

Is Naturium or SkinCeuticals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin C serum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Naturium and SkinCeuticals
- **Competitive set**: Vitamin C serum brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Naturium Share of Search**: 3.7%
- **SkinCeuticals Share of Search**: 35%

## Is Naturium or SkinCeuticals more popular in search?

- In September 2026, SkinCeuticals had more branded searches than Naturium among vitamin C serum brands worldwide. SkinCeuticals had about 93,600 branded searches, while Naturium had 9,900. SkinCeuticals made up 35% of all vitamin C serum brand searches we track, and Naturium accounted for 3.7%.
- SkinCeuticals was ahead of Naturium in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Naturium’s share of searches among vitamin C serum brands worldwide moved from 5% to 3.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, SkinCeuticals’ share of searches among vitamin C serum brands worldwide moved from 35.9% to 35%, and its estimated monthly branded searches moved from 87.6K to 93.6K.

## How did search popularity change for vitamin C serum brands worldwide in September 2026?

- In September 2026, SkinCeuticals lost share of searches among vitamin C serum brands worldwide, from 38.6% to 35%.
- Estimated monthly branded searches for Naturium worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Month by month

| Month | Naturium estimated searches | Naturium Share of Search | Naturium rank | SkinCeuticals estimated searches | SkinCeuticals Share of Search | SkinCeuticals rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 5% | 8 | 87.6K | 35.9% | 1 |
| Nov 2025 | 12.1K | 4% | 8 | 124K | 41.1% | 1 |
| Dec 2025 | 9.9K | 3.9% | 8 | 87.6K | 34.6% | 1 |
| Jan 2026 | 14.8K | 5.1% | 7 | 93.6K | 32.6% | 1 |
| Feb 2026 | 12.1K | 4.4% | 7 | 101K | 37.1% | 1 |
| Mar 2026 | 12.1K | 3.7% | 8 | 115K | 35.1% | 1 |
| Apr 2026 | 12.1K | 3.7% | 8 | 115K | 34.6% | 1 |
| May 2026 | 12.1K | 4% | 7 | 115K | 37.5% | 1 |
| Jun 2026 | 9.9K | 3.5% | 10 | 107K | 38.3% | 1 |
| Jul 2026 | 12.1K | 4.4% | 7 | 107K | 38.7% | 1 |
| Aug 2026 | 9.9K | 3.6% | 8 | 107K | 38.6% | 1 |
| Sep 2026 | 9.9K | 3.7% | 8 | 93.6K | 35% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Naturium’s and SkinCeuticals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Naturium**: Measured on the search term “naturium vitamin c”.
- **SkinCeuticals**: Measured on the search terms “skinceuticals ce ferulic” and “skinceuticals vitamin c”, summed into one figure.

- [Naturium profile](/demand/global-en/brands/naturium)
- [SkinCeuticals profile](/demand/global-en/brands/skinceuticals)
- [All vitamin C serum brands worldwide](/demand/global-en/categories/vitamin-c-serum-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Naturium or SkinCeuticals more popular in search?

In September 2026, SkinCeuticals had more branded searches than Naturium among vitamin C serum brands worldwide. SkinCeuticals had about 93,600 branded searches, while Naturium had 9,900. SkinCeuticals made up 35% of all vitamin C serum brand searches we track, and Naturium accounted for 3.7%.

## Cite this page

Brandwave. "Naturium vs SkinCeuticals: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/naturium-vs-skinceuticals

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/naturium-vs-skinceuticals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.