---
title: "Naturium vs Paula's Choice: Which is searched more?"
description: "Is Naturium or Paula's Choice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin C serum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/naturium-vs-paula-s-choice"
publisher: "Brandwave"
---

# Naturium vs Paula's Choice: Which is searched more?

Is Naturium or Paula's Choice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vitamin C serum brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Naturium and Paula's Choice
- **Competitive set**: Vitamin C serum brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Naturium Share of Search**: 3.7%
- **Paula's Choice Share of Search**: 5.4%

## Is Naturium or Paula's Choice more popular in search?

- In September 2026, Paula's Choice had more branded searches than Naturium among vitamin C serum brands worldwide. Paula's Choice had about 14,500 branded searches, while Naturium had 9,900. Paula's Choice made up 5.4% of all vitamin C serum brand searches we track, and Naturium accounted for 3.7%.
- Paula's Choice was ahead of Naturium in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Naturium’s share of searches among vitamin C serum brands worldwide moved from 5% to 3.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Paula's Choice’s share of searches among vitamin C serum brands worldwide moved from 5.5% to 5.4%, and its estimated monthly branded searches moved from 13.4K to 14.5K.

## How did search popularity change for vitamin C serum brands worldwide in September 2026?

- Estimated monthly branded searches for Naturium worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Month by month

| Month | Naturium estimated searches | Naturium Share of Search | Naturium rank | Paula's Choice estimated searches | Paula's Choice Share of Search | Paula's Choice rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 5% | 8 | 13.4K | 5.5% | 7 |
| Nov 2025 | 12.1K | 4% | 8 | 16.4K | 5.5% | 6 |
| Dec 2025 | 9.9K | 3.9% | 8 | 13.7K | 5.4% | 5 |
| Jan 2026 | 14.8K | 5.1% | 7 | 16.4K | 5.7% | 6 |
| Feb 2026 | 12.1K | 4.4% | 7 | 13.7K | 5% | 6 |
| Mar 2026 | 12.1K | 3.7% | 8 | 17.7K | 5.4% | 6 |
| Apr 2026 | 12.1K | 3.7% | 8 | 17.7K | 5.3% | 6 |
| May 2026 | 12.1K | 4% | 7 | 17.2K | 5.6% | 6 |
| Jun 2026 | 9.9K | 3.5% | 10 | 14.5K | 5.2% | 6 |
| Jul 2026 | 12.1K | 4.4% | 7 | 14.5K | 5.2% | 6 |
| Aug 2026 | 9.9K | 3.6% | 8 | 14.5K | 5.2% | 7 |
| Sep 2026 | 9.9K | 3.7% | 8 | 14.5K | 5.4% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Naturium’s and Paula's Choice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Naturium**: Measured on the search term “naturium vitamin c”.
- **Paula's Choice**: Measured on the search terms “paula's choice vitamin c” and “paulas choice c15”, summed into one figure.

- [Naturium profile](/demand/global-en/brands/naturium)
- [Paula's Choice profile](/demand/global-en/brands/paula-s-choice)
- [All vitamin C serum brands worldwide](/demand/global-en/categories/vitamin-c-serum-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Naturium or Paula's Choice more popular in search?

In September 2026, Paula's Choice had more branded searches than Naturium among vitamin C serum brands worldwide. Paula's Choice had about 14,500 branded searches, while Naturium had 9,900. Paula's Choice made up 5.4% of all vitamin C serum brand searches we track, and Naturium accounted for 3.7%.

## Cite this page

Brandwave. "Naturium vs Paula's Choice: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/naturium-vs-paula-s-choice

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/naturium-vs-paula-s-choice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.