---
title: "Nature Valley vs Quaker Oats: Which is more popular by branded search?"
description: "Which is more popular in search, Nature Valley or Quaker Oats? Compare estimated monthly branded-search demand and Share of Search inside the Granola bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nature-valley-vs-quaker-oats"
publisher: "Brandwave"
---

# Nature Valley vs Quaker Oats: Which is more popular by branded search?

Which is more popular in search, Nature Valley or Quaker Oats? Compare estimated monthly branded-search demand and Share of Search inside the Granola bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nature Valley and Quaker Oats
- **Competitive set**: Granola bar brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Nature Valley Share of Search**: 6.5%
- **Quaker Oats Share of Search**: 26.5%

## Which is more popular in search, Nature Valley or Quaker Oats?

- In August 2026, Quaker Oats had more branded searches than Nature Valley among granola bar brands worldwide. Quaker Oats was estimated to have 246K branded searches compared to Nature Valley’s 60.5K, and held a 26.5% Share of Search versus Nature Valley’s 6.5%.
- Quaker Oats was ahead of Nature Valley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nature Valley’s estimated Share of Search among granola bar brands worldwide moved from 7.6% to 6.5%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Quaker Oats’ estimated Share of Search among granola bar brands worldwide moved from 25.1% to 26.5%, and its estimated monthly branded searches moved from 201K to 246K.

## How did search popularity change for granola bar brands worldwide in August 2026?

- In August 2026, Nature Valley lost estimated Share of Search among granola bar brands worldwide, from 8.4% to 6.5%.
- In August 2026, Quaker Oats lost estimated Share of Search among granola bar brands worldwide, from 27.8% to 26.5%.

## Month by month

| Month | Nature Valley estimated searches | Nature Valley Share of Search | Nature Valley rank | Quaker Oats estimated searches | Quaker Oats Share of Search | Quaker Oats rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 7.6% | 5 | 201K | 25.1% | 2 |
| Nov 2025 | 60.5K | 4.4% | 4 | 165K | 12.1% | 2 |
| Dec 2025 | 60.5K | 8.4% | 4 | 165K | 23% | 2 |
| Jan 2026 | 74K | 9.9% | 4 | 201K | 26.9% | 2 |
| Feb 2026 | 60.5K | 7.8% | 5 | 201K | 25.8% | 2 |
| Mar 2026 | 74K | 8.3% | 4 | 201K | 22.4% | 2 |
| Apr 2026 | 60.5K | 7.6% | 5 | 201K | 25.1% | 2 |
| May 2026 | 60.5K | 8.3% | 5 | 201K | 27.4% | 2 |
| Jun 2026 | 60.5K | 7.7% | 4 | 201K | 25.5% | 2 |
| Jul 2026 | 60.5K | 8.4% | 4 | 201K | 27.8% | 2 |
| Aug 2026 | 60.5K | 6.5% | 5 | 246K | 26.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nature Valley’s and Quaker Oats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nature Valley**: Measured on the search term “nature valley”.
- **Quaker Oats**: Measured on the search term “quaker oats”.

- [Nature Valley profile](/demand/global-en/brands/nature-valley)
- [Quaker Oats profile](/demand/global-en/brands/quaker-oats)
- [All granola bar brands worldwide](/demand/global-en/categories/granola-bar-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nature Valley or Quaker Oats?

In August 2026, Quaker Oats had more branded searches than Nature Valley among granola bar brands worldwide. Quaker Oats was estimated to have 246K branded searches compared to Nature Valley’s 60.5K, and held a 26.5% Share of Search versus Nature Valley’s 6.5%.

## Cite this page

Brandwave. "Nature Valley vs Quaker Oats: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/nature-valley-vs-quaker-oats

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nature-valley-vs-quaker-oats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.