---
title: "NATS vs RabbitMQ: Which is more popular by branded search?"
description: "Which is more popular in search, NATS or RabbitMQ? Compare estimated monthly branded-search demand and Share of Search inside the Message queue platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nats-vs-rabbitmq"
publisher: "Brandwave"
---

# NATS vs RabbitMQ: Which is more popular by branded search?

Which is more popular in search, NATS or RabbitMQ? Compare estimated monthly branded-search demand and Share of Search inside the Message queue platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: NATS and RabbitMQ
- **Competitive set**: Message queue platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **NATS Share of Search**: 0.73%
- **RabbitMQ Share of Search**: 74.7%

## Which is more popular in search, NATS or RabbitMQ?

- In August 2026, RabbitMQ had more branded searches than NATS among message queue platforms worldwide. RabbitMQ was estimated to have 74K branded searches compared to NATS’s 720, and held a 74.7% Share of Search versus NATS’s 0.73%.
- RabbitMQ was ahead of NATS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NATS’s estimated Share of Search among message queue platforms worldwide moved from 0.5% to 0.73%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 11 months ending August 2026, RabbitMQ’s estimated Share of Search among message queue platforms worldwide moved from 76% to 74.7%, and its estimated monthly branded searches moved from 135K to 74K.

## How did search popularity change for message queue platforms worldwide in August 2026?

- In August 2026, RabbitMQ lost estimated Share of Search among message queue platforms worldwide, from 76% to 74.7%.
- Estimated monthly branded searches for NATS worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.

## Month by month

| Month | NATS estimated searches | NATS Share of Search | NATS rank | RabbitMQ estimated searches | RabbitMQ Share of Search | RabbitMQ rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 0.5% | 5 | 135K | 76% | 1 |
| Nov 2025 | 880 | 0.6% | 5 | 110K | 74.5% | 1 |
| Dec 2025 | 720 | 0.51% | 5 | 110K | 78.1% | 1 |
| Jan 2026 | 720 | 0.5% | 5 | 110K | 75.7% | 1 |
| Feb 2026 | 720 | 0.5% | 5 | 110K | 77.1% | 1 |
| Mar 2026 | 880 | 0.6% | 5 | 110K | 74.5% | 1 |
| Apr 2026 | 720 | 0.55% | 5 | 90.5K | 68.9% | 1 |
| May 2026 | 720 | 0.59% | 5 | 90.5K | 74.6% | 1 |
| Jun 2026 | 720 | 0.6% | 5 | 90.5K | 76% | 1 |
| Jul 2026 | 720 | 0.6% | 5 | 90.5K | 76% | 1 |
| Aug 2026 | 720 | 0.73% | 5 | 74K | 74.7% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using NATS’s and RabbitMQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **NATS**: Measured on the search term “nats messaging”.
- **RabbitMQ**: Measured on the search term “rabbitmq”.

- [NATS profile](/demand/global-en/brands/nats)
- [RabbitMQ profile](/demand/global-en/brands/rabbitmq)
- [All message queue platforms worldwide](/demand/global-en/categories/message-queue-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, NATS or RabbitMQ?

In August 2026, RabbitMQ had more branded searches than NATS among message queue platforms worldwide. RabbitMQ was estimated to have 74K branded searches compared to NATS’s 720, and held a 74.7% Share of Search versus NATS’s 0.73%.

## Cite this page

Brandwave. "NATS vs RabbitMQ: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/nats-vs-rabbitmq

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nats-vs-rabbitmq. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.