---
title: "Native vs SALT & STONE: Which is more popular by branded search?"
description: "Which is more popular in search, Native or SALT & STONE? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/native-vs-salt-and-stone"
publisher: "Brandwave"
---

# Native vs SALT & STONE: Which is more popular by branded search?

Which is more popular in search, Native or SALT & STONE? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Native and SALT & STONE
- **Competitive set**: Deodorant and body care brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Native Share of Search**: 17.5%
- **SALT & STONE Share of Search**: 29.2%

## Which is more popular in search, Native or SALT & STONE?

- In August 2026, SALT & STONE had more branded searches than Native among deodorant and body care brands worldwide. SALT & STONE was estimated to have 459K branded searches compared to Native’s 275K, and held a 29.2% Share of Search versus Native’s 17.5%.
- SALT & STONE was ahead of Native in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Native’s estimated Share of Search among deodorant and body care brands worldwide moved from 18.8% to 17.5%, and its estimated monthly branded searches moved from 258K to 275K.
- Across the 11 months ending August 2026, SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide moved from 22% to 29.2%, and its estimated monthly branded searches moved from 302K to 459K.

## How did search popularity change for deodorant and body care brands worldwide in August 2026?

- In August 2026, Native gained estimated Share of Search among deodorant and body care brands worldwide, from 16.9% to 17.5%.
- SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide has gained ground for 3 months in a row, from 25% to 29.2% in August 2026.

## Month by month

| Month | Native estimated searches | Native Share of Search | Native rank | SALT & STONE estimated searches | SALT & STONE Share of Search | SALT & STONE rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 258K | 18.8% | 4 | 302K | 22% | 3 |
| Nov 2025 | 258K | 14.9% | 4 | 489K | 28.1% | 2 |
| Dec 2025 | 302K | 18.3% | 3 | 510K | 30.9% | 1 |
| Jan 2026 | 289K | 20.8% | 3 | 367K | 26.4% | 2 |
| Feb 2026 | 238K | 18% | 4 | 356K | 26.8% | 2 |
| Mar 2026 | 265K | 18.1% | 4 | 367K | 25% | 2 |
| Apr 2026 | 254K | 18% | 4 | 375K | 26.7% | 2 |
| May 2026 | 258K | 17.5% | 4 | 369K | 25% | 2 |
| Jun 2026 | 269K | 18.7% | 4 | 383K | 26.7% | 1 |
| Jul 2026 | 266K | 16.9% | 4 | 459K | 29.2% | 1 |
| Aug 2026 | 275K | 17.5% | 4 | 459K | 29.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Native’s and SALT & STONE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Native**: Measured on the search terms “native body wash”, “native deodorant”, “native shampoo”, “native sunscreen” and “nativecos”, summed into one figure.
- **SALT & STONE**: Measured on the search terms “salt & stone”, “salt and stone”, “salt and stone body wash”, “salt and stone deodorant” and “saltandstone”, summed into one figure.

- [Native profile](/demand/global-en/brands/native)
- [SALT & STONE profile](/demand/global-en/brands/salt-and-stone)
- [All deodorant and body care brands worldwide](/demand/global-en/categories/deodorant-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Native or SALT & STONE?

In August 2026, SALT & STONE had more branded searches than Native among deodorant and body care brands worldwide. SALT & STONE was estimated to have 459K branded searches compared to Native’s 275K, and held a 29.2% Share of Search versus Native’s 17.5%.

## Cite this page

Brandwave. "Native vs SALT & STONE: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/native-vs-salt-and-stone

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/native-vs-salt-and-stone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.