---
title: "Native vs Old Spice: Which is searched more?"
description: "Which is more popular in search, Native or Old Spice? Compare estimated monthly branded-search demand and Share of Search inside the Body spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/native-vs-old-spice"
publisher: "Brandwave"
---

# Native vs Old Spice: Which is searched more?

Which is more popular in search, Native or Old Spice? Compare estimated monthly branded-search demand and Share of Search inside the Body spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Native and Old Spice
- **Competitive set**: Body spray brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Native Share of Search**: 8.4%
- **Old Spice Share of Search**: 12.5%

## Which is more popular in search, Native or Old Spice?

- In September 2026, Old Spice had more branded searches than Native among body spray brands worldwide. Old Spice was estimated to have 368K branded searches compared to Native’s 248K, and held a 12.5% Share of Search versus Native’s 8.4%.
- The lead changed hands 2 times in the 12 months ending September 2026: Native took it in January 2026, Old Spice took it in February 2026.
- Across the 12 months ending September 2026, Native’s estimated Share of Search among body spray brands worldwide moved from 8.8% to 8.4%, and its estimated monthly branded searches moved from 258K to 248K.
- Across the 12 months ending September 2026, Old Spice’s estimated Share of Search among body spray brands worldwide moved from 10.2% to 12.5%, and its estimated monthly branded searches moved from 301K to 368K.

## How did search popularity change for body spray brands worldwide in September 2026?

- In September 2026, Native lost estimated Share of Search among body spray brands worldwide, from 9.2% to 8.4%.
- Estimated monthly branded searches for Old Spice worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

## Month by month

| Month | Native estimated searches | Native Share of Search | Native rank | Old Spice estimated searches | Old Spice Share of Search | Old Spice rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 258K | 8.8% | 4 | 301K | 10.2% | 3 |
| Nov 2025 | 258K | 9.3% | 4 | 301K | 10.8% | 3 |
| Dec 2025 | 302K | 10% | 4 | 368K | 12.2% | 3 |
| Jan 2026 | 289K | 10.6% | 3 | 246K | 9% | 4 |
| Feb 2026 | 238K | 9.6% | 4 | 246K | 9.9% | 3 |
| Mar 2026 | 265K | 9% | 4 | 301K | 10.2% | 3 |
| Apr 2026 | 254K | 9.9% | 4 | 301K | 11.7% | 3 |
| May 2026 | 258K | 9% | 4 | 368K | 12.9% | 3 |
| Jun 2026 | 269K | 9.8% | 4 | 368K | 13.5% | 3 |
| Jul 2026 | 266K | 9.8% | 4 | 368K | 13.5% | 3 |
| Aug 2026 | 275K | 9.2% | 4 | 368K | 12.3% | 3 |
| Sep 2026 | 248K | 8.4% | 4 | 368K | 12.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Native’s and Old Spice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Native**: Measured on the search terms “native body wash”, “native deodorant”, “native shampoo”, “native sunscreen” and “nativecos”, summed into one figure.
- **Old Spice**: Measured on the search term “old spice”.

- [Native profile](/demand/global-en/brands/native)
- [Old Spice profile](/demand/global-en/brands/old-spice)
- [All body spray brands worldwide](/demand/global-en/categories/body-spray-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Native or Old Spice?

In September 2026, Old Spice had more branded searches than Native among body spray brands worldwide. Old Spice was estimated to have 368K branded searches compared to Native’s 248K, and held a 12.5% Share of Search versus Native’s 8.4%.

## Cite this page

Brandwave. "Native vs Old Spice: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/native-vs-old-spice

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/native-vs-old-spice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.