---
title: "Native Instruments vs Roland: Which is more popular by branded search?"
description: "Which is more popular in search, Native Instruments or Roland? Compare estimated monthly branded-search demand and Share of Search inside the Midi keyboards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/native-instruments-vs-roland"
publisher: "Brandwave"
---

# Native Instruments vs Roland: Which is more popular by branded search?

Which is more popular in search, Native Instruments or Roland? Compare estimated monthly branded-search demand and Share of Search inside the Midi keyboards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Native Instruments and Roland
- **Competitive set**: Midi keyboards
- **Market**: Global
- **Month measured**: Aug 2026
- **Native Instruments Share of Search**: 24.4%
- **Roland Share of Search**: 4.9%

## Which is more popular in search, Native Instruments or Roland?

- In August 2026, Native Instruments had more branded searches than Roland among midi keyboards worldwide. Native Instruments was estimated to have 110K branded searches compared to Roland’s 22.2K, and held a 24.4% Share of Search versus Roland’s 4.9%.
- Native Instruments was ahead of Roland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among midi keyboards worldwide moved from 28.6% to 24.4%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 11 months ending August 2026, Roland’s estimated Share of Search among midi keyboards worldwide moved from 3.8% to 4.9%, and its estimated monthly branded searches held steady at 22.2K.

## How did search popularity change for midi keyboards worldwide in August 2026?

- In August 2026, Roland gained estimated Share of Search among midi keyboards worldwide, from 4% to 4.9%.
- Estimated monthly branded searches for Native Instruments worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026.

## Month by month

| Month | Native Instruments estimated searches | Native Instruments Share of Search | Native Instruments rank | Roland estimated searches | Roland Share of Search | Roland rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 28.6% | 2 | 22.2K | 3.8% | 6 |
| Nov 2025 | 201K | 30.1% | 1 | 22.2K | 3.3% | 6 |
| Dec 2025 | 201K | 31.5% | 1 | 22.2K | 3.5% | 6 |
| Jan 2026 | 301K | 42.2% | 1 | 22.2K | 3.1% | 6 |
| Feb 2026 | 165K | 30.8% | 1 | 18.1K | 3.4% | 6 |
| Mar 2026 | 135K | 24.9% | 2 | 18.1K | 3.3% | 6 |
| Apr 2026 | 135K | 25.2% | 2 | 18.1K | 3.4% | 6 |
| May 2026 | 165K | 30.2% | 2 | 18.1K | 3.3% | 6 |
| Jun 2026 | 110K | 24.2% | 2 | 18.1K | 4% | 6 |
| Jul 2026 | 110K | 24.2% | 2 | 18.1K | 4% | 6 |
| Aug 2026 | 110K | 24.4% | 2 | 22.2K | 4.9% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Native Instruments’ and Roland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Native Instruments**: Measured on the search term “native instruments”.
- **Roland**: Measured on the search term “roland keyboard”.

- [Native Instruments profile](/demand/global-en/brands/native-instruments)
- [Roland profile](/demand/global-en/brands/roland)
- [All midi keyboards worldwide](/demand/global-en/categories/midi-keyboards): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Native Instruments or Roland?

In August 2026, Native Instruments had more branded searches than Roland among midi keyboards worldwide. Native Instruments was estimated to have 110K branded searches compared to Roland’s 22.2K, and held a 24.4% Share of Search versus Roland’s 4.9%.

## Cite this page

Brandwave. "Native Instruments vs Roland: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/native-instruments-vs-roland

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/native-instruments-vs-roland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.