---
title: "Native Instruments vs Novation: Which is more popular by branded search?"
description: "Which is more popular in search, Native Instruments or Novation? Compare estimated monthly branded-search demand and Share of Search inside the Midi keyboards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/native-instruments-vs-novation"
publisher: "Brandwave"
---

# Native Instruments vs Novation: Which is more popular by branded search?

Which is more popular in search, Native Instruments or Novation? Compare estimated monthly branded-search demand and Share of Search inside the Midi keyboards set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Native Instruments and Novation
- **Competitive set**: Midi keyboards
- **Market**: Global
- **Month measured**: Aug 2026
- **Native Instruments Share of Search**: 24.4%
- **Novation Share of Search**: 13.4%

## Which is more popular in search, Native Instruments or Novation?

- In August 2026, Native Instruments had more branded searches than Novation among midi keyboards worldwide. Native Instruments was estimated to have 110K branded searches compared to Novation’s 60.5K, and held a 24.4% Share of Search versus Novation’s 13.4%.
- Native Instruments was ahead of Novation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Native Instruments’ estimated Share of Search among midi keyboards worldwide moved from 28.6% to 24.4%, and its estimated monthly branded searches moved from 165K to 110K.
- Across the 11 months ending August 2026, Novation’s estimated Share of Search among midi keyboards worldwide moved from 12.8% to 13.4%, and its estimated monthly branded searches moved from 74K to 60.5K.

## How did search popularity change for midi keyboards worldwide in August 2026?

- In August 2026, Novation lost estimated Share of Search among midi keyboards worldwide, from 16.3% to 13.4%.
- Estimated monthly branded searches for Native Instruments worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026.

## Month by month

| Month | Native Instruments estimated searches | Native Instruments Share of Search | Native Instruments rank | Novation estimated searches | Novation Share of Search | Novation rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 28.6% | 2 | 74K | 12.8% | 4 |
| Nov 2025 | 201K | 30.1% | 1 | 74K | 11.1% | 4 |
| Dec 2025 | 201K | 31.5% | 1 | 74K | 11.6% | 4 |
| Jan 2026 | 301K | 42.2% | 1 | 74K | 10.4% | 4 |
| Feb 2026 | 165K | 30.8% | 1 | 74K | 13.8% | 4 |
| Mar 2026 | 135K | 24.9% | 2 | 74K | 13.6% | 4 |
| Apr 2026 | 135K | 25.2% | 2 | 74K | 13.8% | 4 |
| May 2026 | 165K | 30.2% | 2 | 74K | 13.6% | 4 |
| Jun 2026 | 110K | 24.2% | 2 | 74K | 16.3% | 4 |
| Jul 2026 | 110K | 24.2% | 2 | 74K | 16.3% | 4 |
| Aug 2026 | 110K | 24.4% | 2 | 60.5K | 13.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Native Instruments’ and Novation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Native Instruments**: Measured on the search term “native instruments”.
- **Novation**: Measured on the search term “novation”.

- [Native Instruments profile](/demand/global-en/brands/native-instruments)
- [Novation profile](/demand/global-en/brands/novation)
- [All midi keyboards worldwide](/demand/global-en/categories/midi-keyboards): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Native Instruments or Novation?

In August 2026, Native Instruments had more branded searches than Novation among midi keyboards worldwide. Native Instruments was estimated to have 110K branded searches compared to Novation’s 60.5K, and held a 24.4% Share of Search versus Novation’s 13.4%.

## Cite this page

Brandwave. "Native Instruments vs Novation: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/native-instruments-vs-novation

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/native-instruments-vs-novation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.