---
title: "Nationwide vs Trupanion: Which is searched more?"
description: "Which is more popular in search, Nationwide or Trupanion? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nationwide-vs-trupanion"
publisher: "Brandwave"
---

# Nationwide vs Trupanion: Which is searched more?

Which is more popular in search, Nationwide or Trupanion? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nationwide and Trupanion
- **Competitive set**: Pet insurance brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Nationwide Share of Search**: 26.1%
- **Trupanion Share of Search**: 25.7%

## Which is more popular in search, Nationwide or Trupanion?

- In August 2026, Nationwide and Trupanion were level on Share of Search among pet insurance brands worldwide, with an estimated 201K versus 198K branded searches, at 26.1% and 25.7% estimated Share of Search.
- The lead changed hands 4 times in the 11 months ending August 2026: Trupanion took it in January 2026, Nationwide took it in February 2026, Trupanion took it in March 2026, Nationwide took it in August 2026.
- Across the 11 months ending August 2026, Nationwide’s estimated Share of Search among pet insurance brands worldwide moved from 29.4% to 26.1%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 11 months ending August 2026, Trupanion’s estimated Share of Search among pet insurance brands worldwide moved from 22.4% to 25.7%, and its estimated monthly branded searches moved from 188K to 198K.

## How did search popularity change for pet insurance brands worldwide in August 2026?

- In August 2026, Nationwide overtook Trupanion to take the highest estimated Share of Search among pet insurance brands worldwide, at 26.1%.
- In August 2026, Trupanion lost estimated Share of Search among pet insurance brands worldwide, from 27% to 25.7%.

## Month by month

| Month | Nationwide estimated searches | Nationwide Share of Search | Nationwide rank | Trupanion estimated searches | Trupanion Share of Search | Trupanion rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 29.4% | 1 | 188K | 22.4% | 2 |
| Nov 2025 | 201K | 27.6% | 1 | 187K | 25.7% | 2 |
| Dec 2025 | 201K | 27.4% | 1 | 191K | 26% | 2 |
| Jan 2026 | 201K | 24.1% | 2 | 216K | 25.9% | 1 |
| Feb 2026 | 201K | 27.5% | 1 | 188K | 25.7% | 2 |
| Mar 2026 | 201K | 22.5% | 2 | 250K | 27.9% | 1 |
| Apr 2026 | 165K | 20.2% | 2 | 245K | 30% | 1 |
| May 2026 | 165K | 20.4% | 2 | 250K | 31% | 1 |
| Jun 2026 | 165K | 22.5% | 2 | 188K | 25.7% | 1 |
| Jul 2026 | 165K | 22.4% | 2 | 198K | 27% | 1 |
| Aug 2026 | 201K | 26.1% | 1 | 198K | 25.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nationwide’s and Trupanion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nationwide**: Measured on the search term “nationwide insurance”.
- **Trupanion**: Measured on the search terms “cat insurance trupanion”, “dog insurance trupanion”, “pet insurance trupanion”, “trupanion”, “trupanion cat insurance”, “trupanion com” and “trupanion insurance”, summed into one figure.

- [Nationwide profile](/demand/global-en/brands/nationwide)
- [Trupanion profile](/demand/global-en/brands/trupanion)
- [All pet insurance brands worldwide](/demand/global-en/categories/pet-insurance-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nationwide or Trupanion?

In August 2026, Nationwide and Trupanion were level on Share of Search among pet insurance brands worldwide, with an estimated 201K versus 198K branded searches, at 26.1% and 25.7% estimated Share of Search.

## Cite this page

Brandwave. "Nationwide vs Trupanion: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nationwide-vs-trupanion

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nationwide-vs-trupanion. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.