---
title: "National Geographic vs Time: Which is more popular by branded search?"
description: "Which is more popular in search, National Geographic or Time? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/national-geographic-vs-time"
publisher: "Brandwave"
---

# National Geographic vs Time: Which is more popular by branded search?

Which is more popular in search, National Geographic or Time? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: National Geographic and Time
- **Competitive set**: Magazines
- **Market**: Global
- **Month measured**: Aug 2026
- **National Geographic Share of Search**: 43.6%
- **Time Share of Search**: 7.2%

## Which is more popular in search, National Geographic or Time?

- In August 2026, National Geographic had more branded searches than Time among magazines worldwide. National Geographic was estimated to have 550K branded searches compared to Time’s 90.5K, and held a 43.6% Share of Search versus Time’s 7.2%.
- National Geographic was ahead of Time in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among magazines worldwide moved from 53.2% to 43.6%, and its estimated monthly branded searches moved from 1M to 550K.
- Across the 11 months ending August 2026, Time’s estimated Share of Search among magazines worldwide moved from 16% to 7.2%, and its estimated monthly branded searches moved from 301K to 90.5K.

## How did search popularity change for magazines worldwide in August 2026?

- In August 2026, National Geographic gained estimated Share of Search among magazines worldwide, from 40.3% to 43.6%.
- In August 2026, Time gained estimated Share of Search among magazines worldwide, from 6.6% to 7.2%.

## Month by month

| Month | National Geographic estimated searches | National Geographic Share of Search | National Geographic rank | Time estimated searches | Time Share of Search | Time rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 53.2% | 1 | 301K | 16% | 3 |
| Nov 2025 | 1M | 54.6% | 1 | 135K | 7.4% | 4 |
| Dec 2025 | 823K | 53.6% | 1 | 165K | 10.7% | 3 |
| Jan 2026 | 1M | 55.7% | 1 | 165K | 9.2% | 3 |
| Feb 2026 | 1M | 59.1% | 1 | 135K | 8% | 3 |
| Mar 2026 | 1.2M | 58.6% | 1 | 165K | 7.9% | 3 |
| Apr 2026 | 823K | 50.9% | 1 | 201K | 12.4% | 3 |
| May 2026 | 823K | 53.2% | 1 | 110K | 7.1% | 4 |
| Jun 2026 | 550K | 46.5% | 1 | 90.5K | 7.6% | 4 |
| Jul 2026 | 550K | 40.3% | 1 | 90.5K | 6.6% | 4 |
| Aug 2026 | 550K | 43.6% | 1 | 90.5K | 7.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using National Geographic’s and Time’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **National Geographic**: Measured on the search term “national geographic”.
- **Time**: Measured on the search term “time magazine”.

- [National Geographic profile](/demand/global-en/brands/national-geographic)
- [Time profile](/demand/global-en/brands/time)
- [All magazines worldwide](/demand/global-en/categories/magazines): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, National Geographic or Time?

In August 2026, National Geographic had more branded searches than Time among magazines worldwide. National Geographic was estimated to have 550K branded searches compared to Time’s 90.5K, and held a 43.6% Share of Search versus Time’s 7.2%.

## Cite this page

Brandwave. "National Geographic vs Time: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/national-geographic-vs-time

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/national-geographic-vs-time. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.