---
title: "National Geographic vs The Works: Which is searched more?"
description: "Which is more popular in search, National Geographic or The Works? Compare estimated monthly branded-search demand and Share of Search inside the Sticker books brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/national-geographic-vs-the-works"
publisher: "Brandwave"
---

# National Geographic vs The Works: Which is searched more?

Which is more popular in search, National Geographic or The Works? Compare estimated monthly branded-search demand and Share of Search inside the Sticker books brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: National Geographic and The Works
- **Competitive set**: Sticker books brands
- **Market**: Global
- **Month measured**: Sep 2026
- **National Geographic Share of Search**: 49.3%
- **The Works Share of Search**: 49.3%

## Which is more popular in search, National Geographic or The Works?

- In September 2026, National Geographic and The Works were level on Share of Search among sticker books brands worldwide, with an estimated 673K branded searches each, at 49.3% estimated Share of Search each.
- The lead changed hands 3 times in the 12 months ending September 2026: The Works took it in December 2025, National Geographic took it in January 2026, The Works took it in July 2026.
- Across the 12 months ending September 2026, National Geographic’s estimated Share of Search among sticker books brands worldwide moved from 54.3% to 49.3%, and its estimated monthly branded searches moved from 1M to 673K.
- Across the 12 months ending September 2026, The Works’ estimated Share of Search among sticker books brands worldwide moved from 44.7% to 49.3%, and its estimated monthly branded searches moved from 823K to 673K.

## How did search popularity change for sticker books brands worldwide in September 2026?

- In September 2026, National Geographic overtook The Works to become the leader among sticker books brands worldwide, with 49.3% estimated Share of Search.
- In September 2026, The Works lost estimated Share of Search among sticker books brands worldwide, from 54.2% to 49.3%.

## Month by month

| Month | National Geographic estimated searches | National Geographic Share of Search | National Geographic rank | The Works estimated searches | The Works Share of Search | The Works rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 54.3% | 1 | 823K | 44.7% | 2 |
| Nov 2025 | 1M | 49.5% | 1 | 1M | 49.5% | 2 |
| Dec 2025 | 823K | 44.6% | 2 | 1M | 54.2% | 1 |
| Jan 2026 | 1M | 59% | 1 | 673K | 39.7% | 2 |
| Feb 2026 | 1M | 59.2% | 1 | 673K | 39.9% | 2 |
| Mar 2026 | 1.2M | 63.8% | 1 | 673K | 35.2% | 2 |
| Apr 2026 | 823K | 59.2% | 1 | 550K | 39.5% | 2 |
| May 2026 | 823K | 59.2% | 1 | 550K | 39.5% | 2 |
| Jun 2026 | 550K | 49.2% | 1 | 550K | 49.2% | 2 |
| Jul 2026 | 550K | 44.4% | 2 | 673K | 54.4% | 1 |
| Aug 2026 | 550K | 44.3% | 2 | 673K | 54.2% | 1 |
| Sep 2026 | 673K | 49.3% | 1 | 673K | 49.3% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using National Geographic’s and The Works’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **National Geographic**: Measured on the search term “national geographic”.
- **The Works**: Measured on the search term “the works”.

- [National Geographic profile](/demand/global-en/brands/national-geographic)
- [The Works profile](/demand/global-en/brands/the-works)
- [All sticker books brands worldwide](/demand/global-en/categories/sticker-books-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, National Geographic or The Works?

In September 2026, National Geographic and The Works were level on Share of Search among sticker books brands worldwide, with an estimated 673K branded searches each, at 49.3% estimated Share of Search each.

## Cite this page

Brandwave. "National Geographic vs The Works: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/national-geographic-vs-the-works

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/national-geographic-vs-the-works. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.