---
title: "National Geographic vs The Economist: Which is more popular by branded search?"
description: "Which is more popular in search, National Geographic or The Economist? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/national-geographic-vs-the-economist"
publisher: "Brandwave"
---

# National Geographic vs The Economist: Which is more popular by branded search?

Which is more popular in search, National Geographic or The Economist? Compare estimated monthly branded-search demand and Share of Search inside the Magazines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: National Geographic and The Economist
- **Competitive set**: Magazines
- **Market**: Global
- **Month measured**: Aug 2026
- **National Geographic Share of Search**: 43.6%
- **The Economist Share of Search**: 35.6%

## Which is more popular in search, National Geographic or The Economist?

- In August 2026, National Geographic had more branded searches than The Economist among magazines worldwide. National Geographic was estimated to have 550K branded searches compared to The Economist’s 450K, and held a 43.6% Share of Search versus The Economist’s 35.6%.
- National Geographic was ahead of The Economist in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among magazines worldwide moved from 53.2% to 43.6%, and its estimated monthly branded searches moved from 1M to 550K.
- Across the 11 months ending August 2026, The Economist’s estimated Share of Search among magazines worldwide moved from 19.6% to 35.6%, and its estimated monthly branded searches moved from 368K to 450K.

## How did search popularity change for magazines worldwide in August 2026?

- In August 2026, National Geographic gained estimated Share of Search among magazines worldwide, from 40.3% to 43.6%.
- In August 2026, The Economist lost estimated Share of Search among magazines worldwide, from 40.3% to 35.6%.

## Month by month

| Month | National Geographic estimated searches | National Geographic Share of Search | National Geographic rank | The Economist estimated searches | The Economist Share of Search | The Economist rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 53.2% | 1 | 368K | 19.6% | 2 |
| Nov 2025 | 1M | 54.6% | 1 | 450K | 24.6% | 2 |
| Dec 2025 | 823K | 53.6% | 1 | 368K | 24% | 2 |
| Jan 2026 | 1M | 55.7% | 1 | 450K | 25.1% | 2 |
| Feb 2026 | 1M | 59.1% | 1 | 368K | 21.7% | 2 |
| Mar 2026 | 1.2M | 58.6% | 1 | 450K | 21.6% | 2 |
| Apr 2026 | 823K | 50.9% | 1 | 368K | 22.8% | 2 |
| May 2026 | 823K | 53.2% | 1 | 368K | 23.8% | 2 |
| Jun 2026 | 550K | 46.5% | 1 | 368K | 31.1% | 2 |
| Jul 2026 | 550K | 40.3% | 1 | 550K | 40.3% | 2 |
| Aug 2026 | 550K | 43.6% | 1 | 450K | 35.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using National Geographic’s and The Economist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **National Geographic**: Measured on the search term “national geographic”.
- **The Economist**: Measured on the search term “the economist”.

- [National Geographic profile](/demand/global-en/brands/national-geographic)
- [The Economist profile](/demand/global-en/brands/the-economist)
- [All magazines worldwide](/demand/global-en/categories/magazines): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, National Geographic or The Economist?

In August 2026, National Geographic had more branded searches than The Economist among magazines worldwide. National Geographic was estimated to have 550K branded searches compared to The Economist’s 450K, and held a 43.6% Share of Search versus The Economist’s 35.6%.

## Cite this page

Brandwave. "National Geographic vs The Economist: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/national-geographic-vs-the-economist

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/national-geographic-vs-the-economist. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.