--- title: "National Geographic vs Thames & Kosmos: Which is more popular by branded search?" description: "Which is more popular in search, National Geographic or Thames & Kosmos? Compare estimated monthly branded-search demand and Share of Search inside the Science kits set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/national-geographic-vs-thames-kosmos" publisher: "Brandwave" --- # National Geographic vs Thames & Kosmos: Which is more popular by branded search? Which is more popular in search, National Geographic or Thames & Kosmos? Compare estimated monthly branded-search demand and Share of Search inside the Science kits set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: National Geographic and Thames & Kosmos - **Competitive set**: Science kits - **Market**: Global - **Month measured**: Aug 2026 - **National Geographic Share of Search**: 80.6% - **Thames & Kosmos Share of Search**: 0.79% ## Which is more popular in search, National Geographic or Thames & Kosmos? - In August 2026, National Geographic had more branded searches than Thames & Kosmos among science kits worldwide. National Geographic was estimated to have 550K branded searches compared to Thames & Kosmos’ 5.4K, and held an 80.6% Share of Search versus Thames & Kosmos’ 0.79%. - National Geographic was ahead of Thames & Kosmos in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, National Geographic’s estimated Share of Search among science kits worldwide moved from 86.4% to 80.6%, and its estimated monthly branded searches moved from 1M to 550K. - Across the 11 months ending August 2026, Thames & Kosmos’ estimated Share of Search among science kits worldwide moved from 0.38% to 0.79%, and its estimated monthly branded searches moved from 4.4K to 5.4K. ## How did search popularity change for science kits worldwide in August 2026? - National Geographic’s estimated Share of Search among science kits worldwide has lost ground for 3 months in a row, from 86.5% to 80.6% in August 2026. - Estimated monthly branded searches for Thames & Kosmos worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026. ## Month by month | Month | National Geographic estimated searches | National Geographic Share of Search | National Geographic rank | Thames & Kosmos estimated searches | Thames & Kosmos Share of Search | Thames & Kosmos rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1M | 86.4% | 1 | 4.4K | 0.38% | 6 | | Nov 2025 | 1M | 77.6% | 1 | 9.9K | 0.77% | 5 | | Dec 2025 | 823K | 73% | 1 | 12.1K | 1.1% | 4 | | Jan 2026 | 1M | 87.7% | 1 | 5.4K | 0.47% | 5 | | Feb 2026 | 1M | 89.9% | 1 | 3.6K | 0.32% | 6 | | Mar 2026 | 1.2M | 89.9% | 1 | 3.6K | 0.27% | 6 | | Apr 2026 | 823K | 86.4% | 1 | 3.6K | 0.38% | 6 | | May 2026 | 823K | 86.5% | 1 | 3.6K | 0.38% | 6 | | Jun 2026 | 550K | 83.8% | 1 | 3.6K | 0.55% | 5 | | Jul 2026 | 550K | 81% | 1 | 4.4K | 0.65% | 5 | | Aug 2026 | 550K | 80.6% | 1 | 5.4K | 0.79% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using National Geographic’s and Thames & Kosmos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **National Geographic**: Measured on the search term “national geographic”. - **Thames & Kosmos**: Measured on the search term “thames and kosmos”. - [National Geographic profile](/demand/global-en/brands/national-geographic) - [Thames & Kosmos profile](/demand/global-en/brands/thames-kosmos) - [All science kits worldwide](/demand/global-en/categories/science-kits): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, National Geographic or Thames & Kosmos? In August 2026, National Geographic had more branded searches than Thames & Kosmos among science kits worldwide. National Geographic was estimated to have 550K branded searches compared to Thames & Kosmos’ 5.4K, and held an 80.6% Share of Search versus Thames & Kosmos’ 0.79%. ## Cite this page Brandwave. "National Geographic vs Thames & Kosmos: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/national-geographic-vs-thames-kosmos This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/national-geographic-vs-thames-kosmos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.