--- title: "Nathan vs Thursday Boot Company: Which is searched more?" description: "Is Nathan or Thursday Boot Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waist belt brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nathan-vs-thursday-boot-company" publisher: "Brandwave" --- # Nathan vs Thursday Boot Company: Which is searched more? Is Nathan or Thursday Boot Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waist belt brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nathan and Thursday Boot Company - **Competitive set**: Waist belt brands - **Market**: Global - **Month measured**: Sep 2026 - **Nathan Share of Search**: 0.66% - **Thursday Boot Company Share of Search**: 9.8% ## Is Nathan or Thursday Boot Company more popular in search? - In September 2026, Thursday Boot Company had more branded searches than Nathan among waist belt brands worldwide. Thursday Boot Company had about 90,500 branded searches, while Nathan had 6,070. Thursday Boot Company made up 9.8% of all waist belt brand searches we track, and Nathan accounted for 0.66%. - Thursday Boot Company was ahead of Nathan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nathan’s share of searches among waist belt brands worldwide moved from 0.69% to 0.66%, and its estimated monthly branded searches moved from 6.4K to 6.1K. - Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among waist belt brands worldwide held steady at 9.8%, and its estimated monthly branded searches held steady at 90.5K. ## Top waist belt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thursday Boot Company was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nathan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Thursday Boot Company was listed before Nathan in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Madewell | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Thursday Boot Company | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Nathan | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Salomon | Not ranked | 1 of 3 | 2 of 2 | 3 of 5 | | Osprey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waist belt brands - Asked ChatGPT "Which waist belt brand should I buy?": 1. Madewell, 2. Thursday Boot Company - Asked ChatGPT "What are the best waist belt brands?": 1. Thursday Boot Company, 2. Madewell - Asked ChatGPT "What's the best waist belt brand for running and hiking?": 1. Salomon - Searched Google, AI Overview "running waist belt": 1. Salomon - Searched Google, AI Overview "water bottle belt": 1. Salomon, 2. Nathan Not named in any answer: Osprey. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for waist belt brands worldwide in September 2026? - In September 2026, Thursday Boot Company gained share of searches among waist belt brands worldwide, from 6.8% to 9.8%. ## Month by month | Month | Nathan estimated searches | Nathan Share of Search | Nathan rank | Thursday Boot Company estimated searches | Thursday Boot Company Share of Search | Thursday Boot Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.4K | 0.69% | 3 | 90.5K | 9.8% | 2 | | Nov 2025 | 5.9K | 0.44% | 3 | 110K | 8.2% | 2 | | Dec 2025 | 4.9K | 0.43% | 3 | 135K | 11.8% | 2 | | Jan 2026 | 4.8K | 0.61% | 3 | 110K | 14% | 2 | | Feb 2026 | 4.2K | 0.67% | 3 | 74K | 11.8% | 2 | | Mar 2026 | 6.1K | 0.68% | 3 | 60.5K | 6.8% | 2 | | Apr 2026 | 6.1K | 0.68% | 3 | 60.5K | 6.8% | 2 | | May 2026 | 6.3K | 0.7% | 3 | 60.5K | 6.8% | 2 | | Jun 2026 | 6.4K | 0.88% | 3 | 40.5K | 5.6% | 2 | | Jul 2026 | 6.4K | 0.88% | 3 | 40.5K | 5.6% | 2 | | Aug 2026 | 7K | 0.78% | 3 | 60.5K | 6.8% | 2 | | Sep 2026 | 6.1K | 0.66% | 3 | 90.5K | 9.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Nathan’s and Thursday Boot Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nathan**: Measured on the search terms “nathan belt”, “nathan hydration vest”, “nathan running”, “nathan running belt” and “nathan vest”, summed into one figure. - **Thursday Boot Company**: Measured on the search terms “thursday boot” and “thursday boot company”, summed into one figure. - [Nathan profile](/demand/global-en/brands/nathan) - [Thursday Boot Company profile](/demand/global-en/brands/thursday-boot-company) - [All waist belt brands worldwide](/demand/global-en/categories/waist-belt-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nathan or Thursday Boot Company more popular in search? In September 2026, Thursday Boot Company had more branded searches than Nathan among waist belt brands worldwide. Thursday Boot Company had about 90,500 branded searches, while Nathan had 6,070. Thursday Boot Company made up 9.8% of all waist belt brand searches we track, and Nathan accounted for 0.66%. ## Cite this page Brandwave. "Nathan vs Thursday Boot Company: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nathan-vs-thursday-boot-company This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nathan-vs-thursday-boot-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.