--- title: "Natasha Denona vs Too Faced: Which is searched more?" description: "Is Natasha Denona or Too Faced more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/natasha-denona-vs-too-faced" publisher: "Brandwave" --- # Natasha Denona vs Too Faced: Which is searched more? Is Natasha Denona or Too Faced more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eyeshadow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Natasha Denona and Too Faced - **Competitive set**: Eyeshadow brands - **Market**: Global - **Month measured**: Sep 2026 - **Natasha Denona Share of Search**: 3.1% - **Too Faced Share of Search**: 2.6% ## Is Natasha Denona or Too Faced more popular in search? - In September 2026, Natasha Denona had more branded searches than Too Faced among eyeshadow brands worldwide. Natasha Denona had about 165,000 branded searches, while Too Faced had 135,000. Natasha Denona made up 3.1% of all eyeshadow brand searches we track, and Too Faced accounted for 2.6%. - The lead changed hands once in the 12 months ending September 2026: Natasha Denona took it in September 2026. - Across the 12 months ending September 2026, Natasha Denona’s share of searches among eyeshadow brands worldwide moved from 2.5% to 3.1%, and its estimated monthly branded searches held steady at 165K. - Across the 12 months ending September 2026, Too Faced’s share of searches among eyeshadow brands worldwide moved from 2.5% to 2.6%, and its estimated monthly branded searches moved from 165K to 135K. ## Top eyeshadow brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Natasha Denona was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Too Faced did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | e.l.f. Cosmetics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Urban Decay | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Anastasia Beverly Hills | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | ColourPop | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Natasha Denona | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Makeup by Mario | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bobbi Brown | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Pat McGrath Labs | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | MAC | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Maybelline | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Tom Ford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Estée Lauder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NARS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Too Faced | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eyeshadow brands - Asked ChatGPT "Which eyeshadow brand should I buy?": 1. ColourPop, 2. Anastasia Beverly Hills, 3. e.l.f. Cosmetics, 4. Pat McGrath Labs - Asked ChatGPT "What are the best eyeshadow brands?": 1. Urban Decay, 2. Natasha Denona, 3. MAC, 4. e.l.f. Cosmetics, 5. ColourPop, 6. Anastasia Beverly Hills, 7. Makeup by Mario - Asked ChatGPT "What's the best eyeshadow brand for everyday makeup?": 1. e.l.f. Cosmetics, 2. Urban Decay, 3. Natasha Denona - Searched Google, AI Overview "best eyeshadow brand": 1. Makeup by Mario, 2. Anastasia Beverly Hills, 3. Pat McGrath Labs, 4. Urban Decay, 5. e.l.f. Cosmetics, 6. ColourPop - Searched Google, AI Overview "eyeshadow for beginners": 1. Bobbi Brown, 2. e.l.f. Cosmetics, 3. Maybelline Not named in any answer: Tom Ford, Estée Lauder, Clinique, NARS and Too Faced. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for eyeshadow brands worldwide in September 2026? - Estimated monthly branded searches for Too Faced worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Month by month | Month | Natasha Denona estimated searches | Natasha Denona Share of Search | Natasha Denona rank | Too Faced estimated searches | Too Faced Share of Search | Too Faced rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 2.5% | 11 | 165K | 2.5% | 12 | | Nov 2025 | 246K | 2.9% | 11 | 450K | 5.3% | 8 | | Dec 2025 | 165K | 2.2% | 12 | 246K | 3.3% | 10 | | Jan 2026 | 165K | 2.7% | 12 | 201K | 3.3% | 10 | | Feb 2026 | 135K | 2.6% | 11 | 135K | 2.6% | 12 | | Mar 2026 | 135K | 2.3% | 12 | 165K | 2.8% | 11 | | Apr 2026 | 135K | 2.5% | 11 | 135K | 2.5% | 12 | | May 2026 | 135K | 2.4% | 12 | 165K | 3% | 11 | | Jun 2026 | 110K | 2.3% | 12 | 135K | 2.8% | 11 | | Jul 2026 | 135K | 2.7% | 11 | 135K | 2.7% | 12 | | Aug 2026 | 135K | 2.7% | 11 | 135K | 2.7% | 12 | | Sep 2026 | 165K | 3.1% | 11 | 135K | 2.6% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Natasha Denona’s and Too Faced’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Natasha Denona**: Measured on the search term “natasha denona”. - **Too Faced**: Measured on the search term “too faced”. - [Natasha Denona profile](/demand/global-en/brands/natasha-denona) - [Too Faced profile](/demand/global-en/brands/too-faced) - [All eyeshadow brands worldwide](/demand/global-en/categories/eyeshadow-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Natasha Denona or Too Faced more popular in search? In September 2026, Natasha Denona had more branded searches than Too Faced among eyeshadow brands worldwide. Natasha Denona had about 165,000 branded searches, while Too Faced had 135,000. Natasha Denona made up 3.1% of all eyeshadow brand searches we track, and Too Faced accounted for 2.6%. ## Cite this page Brandwave. "Natasha Denona vs Too Faced: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/natasha-denona-vs-too-faced This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/natasha-denona-vs-too-faced. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.