--- title: "Napoleon vs Wusthof: Which is more popular?" description: "Is Napoleon or Wusthof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/napoleon-vs-wusthof" publisher: "Brandwave" --- # Napoleon vs Wusthof: Which is more popular? Is Napoleon or Wusthof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Napoleon and Wusthof - **Competitive set**: BBQ tool brands - **Market**: Global - **Month measured**: Oct 2026 - **Napoleon Share of Search**: 3.8% - **Wusthof Share of Search**: 9.2% ## Is Napoleon or Wusthof more popular in search? - In October 2026, Wusthof had more branded searches than Napoleon among BBQ tool brands worldwide. Wusthof had about 120 branded searches, while Napoleon had 50. Wusthof made up 9.2% of all BBQ tool brand searches we track, and Napoleon accounted for 3.8%. - The lead changed hands 2 times in the 12 months ending October 2026: Napoleon took it in June 2026, Wusthof took it in September 2026. - Across the 12 months ending October 2026, Napoleon’s share of searches among BBQ tool brands worldwide moved from 2% to 3.8%, and its estimated monthly branded searches moved from 40 to 50. - Across the 12 months ending October 2026, Wusthof’s share of searches among BBQ tool brands worldwide moved from 11% to 9.2%, and its estimated monthly branded searches moved from 220 to 120. ## Top BBQ tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wusthof was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Napoleon did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | OXO | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Cuisinart | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Traeger | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Wusthof | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | ZWILLING | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GLOBAL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Napoleon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ tool brands - Asked ChatGPT "Which BBQ tool brand should I buy?": 1. Weber, 2. OXO, 3. Cuisinart, 4. Wusthof - Asked ChatGPT "What are the best BBQ tool brands?": 1. Weber, 2. OXO, 3. Cuisinart, 4. Traeger - Asked ChatGPT "What's the best BBQ tool brand for easy grilling?": 1. Weber, 2. OXO, 3. Cuisinart - Searched Google, AI Overview "best bbq tools": 1. OXO, 2. Weber - Searched Google, AI Overview "grill tool set": 1. Weber, 2. OXO Not named in any answer: ZWILLING, GLOBAL and Napoleon. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for BBQ tool brands worldwide in October 2026? - In October 2026, Wusthof overtook OXO to rank 4th among BBQ tool brands worldwide, with 9.2% of the searches. - Estimated monthly branded searches for Napoleon worldwide rose 25% over 12 measured months, from 40 to 50 in October 2026. ## How has branded search for Napoleon and Wusthof changed worldwide over the last 12 months? | Month | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank | Wusthof estimated searches | Wusthof Share of Search | Wusthof rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 40 | 2% | 7 | 220 | 11% | 3 | | Dec 2025 | 70 | 2.3% | 7 | 350 | 11.6% | 2 | | Jan 2026 | 30 | 2.7% | 7 | 140 | 12.5% | 2 | | Feb 2026 | 30 | 3.5% | 7 | 110 | 12.8% | 2 | | Mar 2026 | 70 | 3.4% | 7 | 340 | 16.7% | 2 | | Apr 2026 | 130 | 6.3% | 3 | 130 | 6.3% | 4 | | May 2026 | 220 | 7% | 4 | 230 | 7.3% | 3 | | Jun 2026 | 240 | 7.8% | 3 | 70 | 2.3% | 6 | | Jul 2026 | 140 | 6.8% | 4 | 60 | 2.9% | 6 | | Aug 2026 | 120 | 6.9% | 3 | 70 | 4% | 6 | | Sep 2026 | 50 | 3.8% | 7 | 80 | 6.1% | 5 | | Oct 2026 | 50 | 3.8% | 7 | 120 | 9.2% | 4 | ## How are Napoleon’s and Wusthof’s branded searches counted? Brandwave collects information about searches that people make online using Napoleon’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Napoleon**: Measured on the search terms “napoleon bbq tools” and “napoleon grill tools”, summed into one figure. - **Wusthof**: Measured on the search terms “wusthof carving fork” and “wusthof meat fork”, summed into one figure. - [Napoleon profile](/demand/global-en/brands/napoleon) - [Wusthof profile](/demand/global-en/brands/wusthof) - [All BBQ tool brands worldwide](/demand/global-en/categories/bbq-tool-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Napoleon or Wusthof more popular in search? In October 2026, Wusthof had more branded searches than Napoleon among BBQ tool brands worldwide. Wusthof had about 120 branded searches, while Napoleon had 50. Wusthof made up 9.2% of all BBQ tool brand searches we track, and Napoleon accounted for 3.8%. ## Cite this page Brandwave. "Napoleon vs Wusthof: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/napoleon-vs-wusthof This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/napoleon-vs-wusthof. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.