--- title: "Napoleon vs Woodsman: Which is searched more?" description: "Is Napoleon or Woodsman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fireplace brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/napoleon-vs-woodsman" publisher: "Brandwave" --- # Napoleon vs Woodsman: Which is searched more? Is Napoleon or Woodsman more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fireplace brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Napoleon and Woodsman - **Competitive set**: Fireplace brands - **Market**: Global - **Month measured**: Sep 2026 - **Napoleon Share of Search**: 8.4% - **Woodsman Share of Search**: 0.06% ## Is Napoleon or Woodsman more popular in search? - In September 2026, Napoleon had more branded searches than Woodsman among fireplace brands worldwide. Napoleon had about 9,900 branded searches, while Woodsman had 70. Napoleon made up 8.4% of all fireplace brand searches we track, and Woodsman accounted for 0.06%. - Napoleon was ahead of Woodsman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Napoleon’s share of searches among fireplace brands worldwide moved from 11.5% to 8.4%, and its estimated monthly branded searches moved from 18.1K to 9.9K. - Across the 12 months ending September 2026, Woodsman’s share of searches among fireplace brands worldwide held steady at 0.06%, and its estimated monthly branded searches moved from 90 to 70. ## Top fireplace brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Napoleon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Woodsman did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Heat & Glo | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Napoleon | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Regency | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Dimplex | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Rinnai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Masport | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Escea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yunca | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Woodsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fireplace brands - Asked ChatGPT "Which fireplace brand should I buy?": 1. Heat & Glo, 2. Napoleon, 3. Regency, 4. Dimplex - Asked ChatGPT "What are the best fireplace brands?": 1. Regency, 2. Heat & Glo, 3. Napoleon, 4. Dimplex - Asked ChatGPT "What's the best fireplace brand for a living room?": 1. Napoleon, 2. Heat & Glo, 3. Dimplex, 4. Regency - Searched Google, AI Overview "electric fireplace": named none of the brands we track - Searched Google, AI Overview "modern fireplace": named none of the brands we track Not named in any answer: Rinnai, Masport, Escea, Yunca and Woodsman. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for fireplace brands worldwide in September 2026? - In September 2026, Napoleon gained share of searches among fireplace brands worldwide, from 6.7% to 8.4%. - Estimated monthly branded searches for Woodsman worldwide fell 22.2% over 12 measured months, from 90 to 70 in September 2026. ## Month by month | Month | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank | Woodsman estimated searches | Woodsman Share of Search | Woodsman rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 11.5% | 3 | 90 | 0.06% | 9 | | Nov 2025 | 18.1K | 10.9% | 3 | 50 | 0.03% | 9 | | Dec 2025 | 14.8K | 9.7% | 3 | 40 | 0.03% | 9 | | Jan 2026 | 14.8K | 8.7% | 3 | 70 | 0.04% | 9 | | Feb 2026 | 12.1K | 8.8% | 3 | 70 | 0.05% | 9 | | Mar 2026 | 12.1K | 9% | 3 | 140 | 0.1% | 9 | | Apr 2026 | 9.9K | 7.9% | 3 | 140 | 0.11% | 9 | | May 2026 | 8.1K | 6.6% | 3 | 210 | 0.17% | 9 | | Jun 2026 | 6.6K | 5.4% | 3 | 210 | 0.17% | 9 | | Jul 2026 | 8.1K | 7.4% | 3 | 170 | 0.15% | 9 | | Aug 2026 | 8.1K | 6.7% | 3 | 140 | 0.12% | 9 | | Sep 2026 | 9.9K | 8.4% | 3 | 70 | 0.06% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Napoleon’s and Woodsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Napoleon**: Measured on the search term “napoleon fireplace”. - **Woodsman**: Measured on the search term “woodsman fire”. - [Napoleon profile](/demand/global-en/brands/napoleon) - [Woodsman profile](/demand/global-en/brands/woodsman) - [All fireplace brands worldwide](/demand/global-en/categories/fireplace-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Napoleon or Woodsman more popular in search? In September 2026, Napoleon had more branded searches than Woodsman among fireplace brands worldwide. Napoleon had about 9,900 branded searches, while Woodsman had 70. Napoleon made up 8.4% of all fireplace brand searches we track, and Woodsman accounted for 0.06%. ## Cite this page Brandwave. "Napoleon vs Woodsman: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/napoleon-vs-woodsman This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/napoleon-vs-woodsman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.