--- title: "Napoleon vs Touchstone: Which is searched more?" description: "Is Napoleon or Touchstone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric fire brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/napoleon-vs-touchstone-home-products" publisher: "Brandwave" --- # Napoleon vs Touchstone: Which is searched more? Is Napoleon or Touchstone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric fire brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Napoleon and Touchstone - **Competitive set**: Electric fire brands - **Market**: Global - **Month measured**: Sep 2026 - **Napoleon Share of Search**: 21.3% - **Touchstone Share of Search**: 3% ## Is Napoleon or Touchstone more popular in search? - In September 2026, Napoleon had more branded searches than Touchstone among electric fire brands worldwide. Napoleon had about 13,500 branded searches, while Touchstone had 1,900. Napoleon made up 21.3% of all electric fire brand searches we track, and Touchstone accounted for 3%. - Napoleon was ahead of Touchstone in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Napoleon’s share of searches among electric fire brands worldwide moved from 23.9% to 21.3%, and its estimated monthly branded searches moved from 23.5K to 13.5K. - Across the 12 months ending September 2026, Touchstone’s share of searches among electric fire brands worldwide moved from 3.7% to 3%, and its estimated monthly branded searches moved from 3.6K to 1.9K. ## Top electric fire brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Touchstone was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Napoleon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Napoleon and Touchstone were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dimplex | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | British Fires | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Touchstone | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Napoleon | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Evonic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Be Modern | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Glen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Adam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eko Fires | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electric fire brands - Asked ChatGPT "Which electric fire brand should I buy?": 1. Dimplex, 2. British Fires, 3. Touchstone - Asked ChatGPT "What are the best electric fire brands?": 1. Dimplex, 2. British Fires, 3. Napoleon, 4. Touchstone - Asked ChatGPT "What's the best electric fire brand for a living room?": 1. Dimplex, 2. British Fires, 3. Napoleon - Searched Google, AI Overview "best electric fire": 1. Touchstone - Searched Google, AI Overview "wall mounted electric fire": 1. Touchstone, 2. Napoleon Not named in any answer: Evonic, Be Modern, Glen, Adam and Eko Fires. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for electric fire brands worldwide in September 2026? - In September 2026, Napoleon lost share of searches among electric fire brands worldwide, from 22.5% to 21.3%. - In September 2026, Touchstone lost share of searches among electric fire brands worldwide, from 3.9% to 3%. ## Month by month | Month | Napoleon estimated searches | Napoleon Share of Search | Napoleon rank | Touchstone estimated searches | Touchstone Share of Search | Touchstone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.5K | 23.9% | 2 | 3.6K | 3.7% | 5 | | Nov 2025 | 24.7K | 22.8% | 2 | 4.4K | 4.1% | 4 | | Dec 2025 | 20.2K | 24.3% | 2 | 3.6K | 4.3% | 4 | | Jan 2026 | 20.2K | 22.1% | 2 | 3.6K | 3.9% | 5 | | Feb 2026 | 15.7K | 22.5% | 2 | 2.4K | 3.4% | 5 | | Mar 2026 | 15.7K | 25.3% | 2 | 1.9K | 3.1% | 6 | | Apr 2026 | 12.8K | 25.4% | 2 | 1.9K | 3.8% | 5 | | May 2026 | 10.5K | 21.5% | 2 | 1.6K | 3.3% | 7 | | Jun 2026 | 8.5K | 17.5% | 2 | 1.6K | 3.3% | 5 | | Jul 2026 | 10K | 19.2% | 2 | 1.6K | 3.1% | 6 | | Aug 2026 | 11K | 22.5% | 2 | 1.9K | 3.9% | 5 | | Sep 2026 | 13.5K | 21.3% | 2 | 1.9K | 3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Napoleon’s and Touchstone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Napoleon**: Measured on the search terms “napoleon electric fireplace” and “napoleon fireplace”, summed into one figure. - **Touchstone**: Measured on the search term “touchstone fireplace”. - [Napoleon profile](/demand/global-en/brands/napoleon) - [Touchstone profile](/demand/global-en/brands/touchstone-home-products) - [All electric fire brands worldwide](/demand/global-en/categories/electric-fire-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Napoleon or Touchstone more popular in search? In September 2026, Napoleon had more branded searches than Touchstone among electric fire brands worldwide. Napoleon had about 13,500 branded searches, while Touchstone had 1,900. Napoleon made up 21.3% of all electric fire brand searches we track, and Touchstone accounted for 3%. ## Cite this page Brandwave. "Napoleon vs Touchstone: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/napoleon-vs-touchstone-home-products This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/napoleon-vs-touchstone-home-products. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.