---
title: "NAPA Auto Parts vs O'Reilly Auto Parts: Which is more popular by branded search?"
description: "Which is more popular in search, NAPA Auto Parts or O'Reilly Auto Parts? Compare estimated monthly branded-search demand and Share of Search inside the Auto parts retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/napa-vs-oreilly-auto-parts"
publisher: "Brandwave"
---

# NAPA Auto Parts vs O'Reilly Auto Parts: Which is more popular by branded search?

Which is more popular in search, NAPA Auto Parts or O'Reilly Auto Parts? Compare estimated monthly branded-search demand and Share of Search inside the Auto parts retailers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: NAPA Auto Parts and O'Reilly Auto Parts
- **Competitive set**: Auto parts retailers
- **Market**: Global
- **Month measured**: Aug 2026
- **NAPA Auto Parts Share of Search**: 6.2%
- **O'Reilly Auto Parts Share of Search**: 16.8%

## Which is more popular in search, NAPA Auto Parts or O'Reilly Auto Parts?

- In August 2026, O'Reilly Auto Parts had more branded searches than NAPA Auto Parts among auto parts retailers worldwide. O'Reilly Auto Parts was estimated to have 4.1M branded searches compared to NAPA Auto Parts’ 1.5M, and held a 16.8% Share of Search versus NAPA Auto Parts’ 6.2%.
- O'Reilly Auto Parts was ahead of NAPA Auto Parts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NAPA Auto Parts’ estimated Share of Search among auto parts retailers worldwide held steady at 6.2%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 11 months ending August 2026, O'Reilly Auto Parts’ estimated Share of Search among auto parts retailers worldwide held steady at 16.8%, and its estimated monthly branded searches held steady at 4.1M.

## How did search popularity change for auto parts retailers worldwide in August 2026?

Neither NAPA Auto Parts nor O'Reilly Auto Parts moved beyond provider rounding among auto parts retailers in Aug 2026.

## Month by month

| Month | NAPA Auto Parts estimated searches | NAPA Auto Parts Share of Search | NAPA Auto Parts rank | O'Reilly Auto Parts estimated searches | O'Reilly Auto Parts Share of Search | O'Reilly Auto Parts rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 6.2% | 6 | 4.1M | 16.8% | 2 |
| Nov 2025 | 1.5M | 6.2% | 6 | 3.4M | 13.9% | 3 |
| Dec 2025 | 1.5M | 6.4% | 6 | 3.4M | 14.4% | 3 |
| Jan 2026 | 1.5M | 6.2% | 6 | 3.4M | 13.9% | 3 |
| Feb 2026 | 1.5M | 6.5% | 6 | 3.4M | 14.5% | 3 |
| Mar 2026 | 1.5M | 5.5% | 6 | 4.1M | 15.1% | 2 |
| Apr 2026 | 1.5M | 6.2% | 6 | 4.1M | 16.8% | 2 |
| May 2026 | 1.5M | 6.2% | 6 | 4.1M | 16.8% | 2 |
| Jun 2026 | 1.5M | 6.3% | 6 | 4.1M | 17.1% | 2 |
| Jul 2026 | 1.5M | 6.3% | 6 | 4.1M | 17.1% | 2 |
| Aug 2026 | 1.5M | 6.2% | 6 | 4.1M | 16.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using NAPA Auto Parts’ and O'Reilly Auto Parts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **NAPA Auto Parts**: Measured on the search term “napa auto parts”.
- **O'Reilly Auto Parts**: Measured on the search term “o'reilly auto parts”.

- [NAPA Auto Parts profile](/demand/global-en/brands/napa)
- [O'Reilly Auto Parts profile](/demand/global-en/brands/oreilly-auto-parts)
- [All auto parts retailers worldwide](/demand/global-en/categories/auto-parts-retailers): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, NAPA Auto Parts or O'Reilly Auto Parts?

In August 2026, O'Reilly Auto Parts had more branded searches than NAPA Auto Parts among auto parts retailers worldwide. O'Reilly Auto Parts was estimated to have 4.1M branded searches compared to NAPA Auto Parts’ 1.5M, and held a 16.8% Share of Search versus NAPA Auto Parts’ 6.2%.

## Cite this page

Brandwave. "NAPA Auto Parts vs O'Reilly Auto Parts: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/napa-vs-oreilly-auto-parts

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/napa-vs-oreilly-auto-parts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.