--- title: "Naoki vs Rocky’s Matcha: Which is searched more?" description: "Is Naoki or Rocky’s Matcha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Matcha brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/naoki-matcha-vs-rockys-matcha" publisher: "Brandwave" --- # Naoki vs Rocky’s Matcha: Which is searched more? Is Naoki or Rocky’s Matcha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Matcha brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Naoki and Rocky’s Matcha - **Competitive set**: Matcha brands - **Market**: Global - **Month measured**: Sep 2026 - **Naoki Share of Search**: 7.1% - **Rocky’s Matcha Share of Search**: 15.8% ## Is Naoki or Rocky’s Matcha more popular in search? - In September 2026, Rocky’s Matcha had more branded searches than Naoki among matcha brands worldwide. Rocky’s Matcha had about 33,100 branded searches, while Naoki had 14,800. Rocky’s Matcha made up 15.8% of all matcha brand searches we track, and Naoki accounted for 7.1%. - Rocky’s Matcha was ahead of Naoki in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Naoki’s share of searches among matcha brands worldwide moved from 4.6% to 7.1%, and its estimated monthly branded searches moved from 12.1K to 14.8K. - Across the 12 months ending September 2026, Rocky’s Matcha’s share of searches among matcha brands worldwide moved from 10.3% to 15.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K. ## Top matcha brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Naoki was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Rocky’s Matcha did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ippodo | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Jade Leaf | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Naoki | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Marukyu Koyamaen | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Encha | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Matchaful | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rocky’s Matcha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ITO EN | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Aiya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mizuba | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DoMatcha | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Pique | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about matcha brands - Asked ChatGPT "Which matcha brand should I buy?": 1. Ippodo, 2. Marukyu Koyamaen, 3. Jade Leaf - Asked ChatGPT "What are the best matcha brands?": 1. Ippodo, 2. Marukyu Koyamaen, 3. Jade Leaf, 4. Naoki, 5. Encha - Asked ChatGPT "What's the best matcha brand for making lattes at home?": 1. Jade Leaf, 2. Ippodo, 3. Naoki - Searched Google, AI Overview "best matcha powder": 1. Naoki, 2. Ippodo, 3. Encha Not named in any answer: Matchaful, Rocky’s Matcha, ITO EN, Aiya, Mizuba, DoMatcha and Pique. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for matcha brands worldwide in September 2026? - In September 2026, Rocky’s Matcha lost share of searches among matcha brands worldwide, from 17.3% to 15.8%. - In September 2026, Naoki lost share of searches among matcha brands worldwide, from 7.7% to 7.1%. ## Month by month | Month | Naoki estimated searches | Naoki Share of Search | Naoki rank | Rocky’s Matcha estimated searches | Rocky’s Matcha Share of Search | Rocky’s Matcha rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 4.6% | 6 | 27.1K | 10.3% | 4 | | Nov 2025 | 12.1K | 4.9% | 6 | 33.1K | 13.5% | 4 | | Dec 2025 | 12.1K | 5.8% | 6 | 27.1K | 12.9% | 4 | | Jan 2026 | 14.8K | 6.6% | 6 | 33.1K | 14.8% | 4 | | Feb 2026 | 12.1K | 6.7% | 6 | 27.1K | 14.9% | 4 | | Mar 2026 | 18.1K | 7.4% | 5 | 33.1K | 13.5% | 4 | | Apr 2026 | 22.2K | 9.3% | 5 | 40.5K | 17% | 4 | | May 2026 | 18.1K | 6.8% | 6 | 40.5K | 15.2% | 4 | | Jun 2026 | 14.8K | 6.4% | 6 | 40.5K | 17.5% | 3 | | Jul 2026 | 18.1K | 7.6% | 6 | 40.5K | 17% | 3 | | Aug 2026 | 18.1K | 7.7% | 5 | 40.5K | 17.3% | 3 | | Sep 2026 | 14.8K | 7.1% | 5 | 33.1K | 15.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Naoki’s and Rocky’s Matcha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Naoki**: Measured on the search term “naoki matcha”. - **Rocky’s Matcha**: Measured on the search term “rocky's matcha”. - [Naoki profile](/demand/global-en/brands/naoki-matcha) - [Rocky’s Matcha profile](/demand/global-en/brands/rockys-matcha) - [All matcha brands worldwide](/demand/global-en/categories/matcha-tea-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Naoki or Rocky’s Matcha more popular in search? In September 2026, Rocky’s Matcha had more branded searches than Naoki among matcha brands worldwide. Rocky’s Matcha had about 33,100 branded searches, while Naoki had 14,800. Rocky’s Matcha made up 15.8% of all matcha brand searches we track, and Naoki accounted for 7.1%. ## Cite this page Brandwave. "Naoki vs Rocky’s Matcha: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/naoki-matcha-vs-rockys-matcha This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/naoki-matcha-vs-rockys-matcha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.