--- title: "Naniwa vs Smith's: Which is searched more?" description: "Is Naniwa or Smith's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sharpening stone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/naniwa-vs-smith-s" publisher: "Brandwave" --- # Naniwa vs Smith's: Which is searched more? Is Naniwa or Smith's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sharpening stone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Naniwa and Smith's - **Competitive set**: Sharpening stone brands - **Market**: Global - **Month measured**: Sep 2026 - **Naniwa Share of Search**: 49.1% - **Smith's Share of Search**: 19.2% ## Is Naniwa or Smith's more popular in search? - In September 2026, Naniwa had more branded searches than Smith's among sharpening stone brands worldwide. Naniwa had about 18,100 branded searches, while Smith's had 7,080. Naniwa made up 49.1% of all sharpening stone brand searches we track, and Smith's accounted for 19.2%. - Naniwa was ahead of Smith's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Naniwa’s share of searches among sharpening stone brands worldwide moved from 41.3% to 49.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, Smith's’ share of searches among sharpening stone brands worldwide moved from 19.8% to 19.2%, and its estimated monthly branded searches moved from 10.6K to 7.1K. ## Top sharpening stone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Naniwa was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Smith's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Naniwa was listed before Smith's in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shapton | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Naniwa | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Smith's | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Norton Abrasives | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wusthof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GLOBAL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trend | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sharpening stone brands - Asked ChatGPT "Which sharpening stone brand should I buy?": 1. Shapton, 2. Naniwa - Asked ChatGPT "What are the best sharpening stone brands?": 1. Shapton, 2. Naniwa - Asked ChatGPT "What's the best sharpening stone brand for knife sharpening?": 1. Shapton, 2. Naniwa - Searched Google, AI Overview "knife sharpening stone": 1. Smith's - Searched Google, AI Overview "sharpening stone": named none of the brands we track Not named in any answer: Norton Abrasives, Wusthof, GLOBAL, Shun and Trend. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sharpening stone brands worldwide in September 2026? - In September 2026, Naniwa gained share of searches among sharpening stone brands worldwide, from 41.6% to 49.1%. - In September 2026, Smith's lost share of searches among sharpening stone brands worldwide, from 20% to 19.2%. ## Month by month | Month | Naniwa estimated searches | Naniwa Share of Search | Naniwa rank | Smith's estimated searches | Smith's Share of Search | Smith's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 41.3% | 1 | 10.6K | 19.8% | 2 | | Nov 2025 | 18.1K | 34.9% | 1 | 10.8K | 20.8% | 2 | | Dec 2025 | 18.1K | 28.1% | 1 | 10.8K | 16.7% | 3 | | Jan 2026 | 22.2K | 39% | 1 | 10.8K | 18.9% | 2 | | Feb 2026 | 22.2K | 42% | 1 | 8.7K | 16.4% | 3 | | Mar 2026 | 22.2K | 35.7% | 1 | 10.5K | 16.9% | 3 | | Apr 2026 | 22.2K | 40.2% | 1 | 8.7K | 15.7% | 3 | | May 2026 | 22.2K | 44% | 1 | 8.6K | 17% | 2 | | Jun 2026 | 18.1K | 40.1% | 1 | 8.6K | 19% | 2 | | Jul 2026 | 18.1K | 39.7% | 1 | 10.5K | 23% | 2 | | Aug 2026 | 18.1K | 41.6% | 1 | 8.7K | 20% | 2 | | Sep 2026 | 18.1K | 49.1% | 1 | 7.1K | 19.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Naniwa’s and Smith's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Naniwa**: Measured on the search term “naniwa”. - **Smith's**: Measured on the search terms “smith s” and “smiths sharpener”, summed into one figure. - [Naniwa profile](/demand/global-en/brands/naniwa) - [Smith's profile](/demand/global-en/brands/smith-s) - [All sharpening stone brands worldwide](/demand/global-en/categories/sharpening-stone-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Naniwa or Smith's more popular in search? In September 2026, Naniwa had more branded searches than Smith's among sharpening stone brands worldwide. Naniwa had about 18,100 branded searches, while Smith's had 7,080. Naniwa made up 49.1% of all sharpening stone brand searches we track, and Smith's accounted for 19.2%. ## Cite this page Brandwave. "Naniwa vs Smith's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/naniwa-vs-smith-s This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/naniwa-vs-smith-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.