---
title: "Nanit vs Owlet: Which is more popular by branded search?"
description: "Which is more popular in search, Nanit or Owlet? Compare estimated monthly branded-search demand and Share of Search inside the Smart baby monitor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nanit-vs-owlet"
publisher: "Brandwave"
---

# Nanit vs Owlet: Which is more popular by branded search?

Which is more popular in search, Nanit or Owlet? Compare estimated monthly branded-search demand and Share of Search inside the Smart baby monitor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nanit and Owlet
- **Competitive set**: Smart baby monitor brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Nanit Share of Search**: 48.8%
- **Owlet Share of Search**: 37.9%

## Which is more popular in search, Nanit or Owlet?

- In August 2026, Nanit had more branded searches than Owlet among smart baby monitor brands worldwide. Nanit was estimated to have 111K branded searches compared to Owlet’s 86.4K, and held a 48.8% Share of Search versus Owlet’s 37.9%.
- Nanit was ahead of Owlet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nanit’s estimated Share of Search among smart baby monitor brands worldwide moved from 50.6% to 48.8%, and its estimated monthly branded searches moved from 113K to 111K.
- Across the 11 months ending August 2026, Owlet’s estimated Share of Search among smart baby monitor brands worldwide moved from 32% to 37.9%, and its estimated monthly branded searches moved from 71.6K to 86.4K.

## How did search popularity change for smart baby monitor brands worldwide in August 2026?

- In August 2026, Owlet gained estimated Share of Search among smart baby monitor brands worldwide, from 33% to 37.9%.
- In August 2026, Nanit lost estimated Share of Search among smart baby monitor brands worldwide, from 51.2% to 48.8%.

## Month by month

| Month | Nanit estimated searches | Nanit Share of Search | Nanit rank | Owlet estimated searches | Owlet Share of Search | Owlet rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 113K | 50.6% | 1 | 71.6K | 32% | 2 |
| Nov 2025 | 139K | 54.1% | 1 | 73.7K | 28.7% | 2 |
| Dec 2025 | 111K | 53.8% | 1 | 63.6K | 30.7% | 2 |
| Jan 2026 | 122K | 50.4% | 1 | 77.8K | 32% | 2 |
| Feb 2026 | 111K | 51.4% | 1 | 70K | 32.4% | 2 |
| Mar 2026 | 111K | 47.5% | 1 | 84.3K | 36% | 2 |
| Apr 2026 | 102K | 50.2% | 1 | 70K | 34.5% | 2 |
| May 2026 | 109K | 48.1% | 1 | 81.4K | 35.8% | 2 |
| Jun 2026 | 111K | 51.1% | 1 | 72.5K | 33.3% | 2 |
| Jul 2026 | 111K | 51.2% | 1 | 71.6K | 33% | 2 |
| Aug 2026 | 111K | 48.8% | 1 | 86.4K | 37.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nanit’s and Owlet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nanit**: Measured on the search terms “nanit”, “nanit baby monitor”, “nanit com”, “nanit flex” and “nanit pro”, summed into one figure.
- **Owlet**: Measured on the search terms “owlet baby monitor”, “owlet dream duo”, “owlet dream sight”, “owlet dream sock” and “owletcare com”, summed into one figure.

- [Nanit profile](/demand/global-en/brands/nanit)
- [Owlet profile](/demand/global-en/brands/owlet)
- [All smart baby monitor brands worldwide](/demand/global-en/categories/smart-baby-monitor-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nanit or Owlet?

In August 2026, Nanit had more branded searches than Owlet among smart baby monitor brands worldwide. Nanit was estimated to have 111K branded searches compared to Owlet’s 86.4K, and held a 48.8% Share of Search versus Owlet’s 37.9%.

## Cite this page

Brandwave. "Nanit vs Owlet: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/nanit-vs-owlet

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nanit-vs-owlet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.