--- title: "Namely vs Rippling: Which is searched more?" description: "Is Namely or Rippling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR information systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/namely-vs-rippling" publisher: "Brandwave" --- # Namely vs Rippling: Which is searched more? Is Namely or Rippling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the HR information systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Namely and Rippling - **Competitive set**: HR information systems - **Market**: Global - **Month measured**: Sep 2026 - **Namely Share of Search**: 1.8% - **Rippling Share of Search**: 14% ## Is Namely or Rippling more popular in search? - In September 2026, Rippling had more branded searches than Namely among HR information systems worldwide. Rippling had about 566,000 branded searches, while Namely had 74,100. Rippling made up 14% of all HR information system searches we track, and Namely accounted for 1.8%. - Rippling was ahead of Namely in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Namely’s share of searches among HR information systems worldwide moved from 1% to 1.8%, and its estimated monthly branded searches moved from 40.6K to 74.1K. - Across the 12 months ending September 2026, Rippling’s share of searches among HR information systems worldwide moved from 11.9% to 14%, and its estimated monthly branded searches moved from 463K to 566K. ## Top HR information systems in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rippling was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Namely did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BambooHR | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Rippling | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Gusto | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ADP Workforce Now | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | HiBob | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Workday | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Personio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Namely | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about HR information systems - Asked ChatGPT "Which HR information system should I use?": 1. BambooHR, 2. Rippling, 3. Gusto, 4. ADP Workforce Now - Asked ChatGPT "What are the best HR information systems?": 1. Rippling, 2. BambooHR, 3. HiBob, 4. Workday, 5. ADP Workforce Now, 6. Gusto - Asked ChatGPT "What's the best HR information system for employee records?": 1. BambooHR, 2. Rippling, 3. Gusto, 4. ADP Workforce Now - Searched Google, AI Overview "hr information system": named none of the brands we track - Searched Google, AI Overview "employee database software": 1. BambooHR, 2. Rippling, 3. Gusto Not named in any answer: Personio and Namely. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for HR information systems worldwide in September 2026? - In September 2026, Rippling overtook ADP Workforce Now to rank 2nd among HR information systems worldwide, with 14% of the searches. - In September 2026, Namely gained share of searches among HR information systems worldwide, from 0.87% to 1.8%. ## Month by month | Month | Namely estimated searches | Namely Share of Search | Namely rank | Rippling estimated searches | Rippling Share of Search | Rippling rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.6K | 1% | 7 | 463K | 11.9% | 3 | | Nov 2025 | 33.2K | 1% | 7 | 379K | 11.4% | 3 | | Dec 2025 | 33.2K | 0.98% | 7 | 462K | 13.7% | 3 | | Jan 2026 | 40.6K | 1% | 7 | 465K | 11.6% | 3 | | Feb 2026 | 27.2K | 0.72% | 7 | 465K | 12.4% | 3 | | Mar 2026 | 27.2K | 0.69% | 7 | 466K | 11.8% | 3 | | Apr 2026 | 27.2K | 0.71% | 7 | 467K | 12.1% | 3 | | May 2026 | 22.3K | 0.67% | 7 | 383K | 11.6% | 3 | | Jun 2026 | 33.2K | 0.85% | 7 | 463K | 11.9% | 3 | | Jul 2026 | 22.3K | 0.59% | 7 | 464K | 12.3% | 3 | | Aug 2026 | 33.2K | 0.87% | 7 | 462K | 12.2% | 3 | | Sep 2026 | 74.1K | 1.8% | 7 | 566K | 14% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Namely’s and Rippling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Namely**: Measured on the search terms “namely” and “namely hr”, summed into one figure. - **Rippling**: Measured on the search terms “rippling app”, “rippling apps”, “rippling eor”, “rippling it”, “rippling peo” and “rippling software”, summed into one figure. - [Namely profile](/demand/global-en/brands/namely) - [Rippling profile](/demand/global-en/brands/rippling) - [All HR information systems worldwide](/demand/global-en/categories/hr-information-systems): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Namely or Rippling more popular in search? In September 2026, Rippling had more branded searches than Namely among HR information systems worldwide. Rippling had about 566,000 branded searches, while Namely had 74,100. Rippling made up 14% of all HR information system searches we track, and Namely accounted for 1.8%. ## Cite this page Brandwave. "Namely vs Rippling: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/namely-vs-rippling This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/namely-vs-rippling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.