---
title: "Namco vs Sega: Which is more popular by branded search?"
description: "Which is more popular in search, Namco or Sega? Compare estimated monthly branded-search demand and Share of Search inside the Arcade machines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/namco-vs-sega"
publisher: "Brandwave"
---

# Namco vs Sega: Which is more popular by branded search?

Which is more popular in search, Namco or Sega? Compare estimated monthly branded-search demand and Share of Search inside the Arcade machines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Namco and Sega
- **Competitive set**: Arcade machines
- **Market**: Global
- **Month measured**: Aug 2026
- **Namco Share of Search**: 14.9%
- **Sega Share of Search**: 74%

## Which is more popular in search, Namco or Sega?

- In August 2026, Sega had more branded searches than Namco among arcade machines worldwide. Sega was estimated to have 450K branded searches compared to Namco’s 90.5K, and held a 74% Share of Search versus Namco’s 14.9%.
- Sega was ahead of Namco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Namco’s estimated Share of Search among arcade machines worldwide moved from 19.6% to 14.9%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, Sega’s estimated Share of Search among arcade machines worldwide moved from 65.7% to 74%, and its estimated monthly branded searches moved from 368K to 450K.

## How did search popularity change for arcade machines worldwide in August 2026?

- In August 2026, Sega gained estimated Share of Search among arcade machines worldwide, from 72.2% to 74%.
- Estimated monthly branded searches for Namco worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

## Month by month

| Month | Namco estimated searches | Namco Share of Search | Namco rank | Sega estimated searches | Sega Share of Search | Sega rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 19.6% | 2 | 368K | 65.7% | 1 |
| Nov 2025 | 90.5K | 13.9% | 3 | 450K | 68.9% | 1 |
| Dec 2025 | 110K | 16.5% | 3 | 368K | 55.3% | 1 |
| Jan 2026 | 90.5K | 14.3% | 2 | 450K | 70.9% | 1 |
| Feb 2026 | 90.5K | 17.2% | 2 | 368K | 69.9% | 1 |
| Mar 2026 | 90.5K | 14.6% | 2 | 450K | 72.6% | 1 |
| Apr 2026 | 90.5K | 17.5% | 2 | 368K | 71.1% | 1 |
| May 2026 | 90.5K | 14.9% | 2 | 450K | 73.9% | 1 |
| Jun 2026 | 74K | 12.7% | 2 | 450K | 77% | 1 |
| Jul 2026 | 74K | 14.5% | 2 | 368K | 72.2% | 1 |
| Aug 2026 | 90.5K | 14.9% | 2 | 450K | 74% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Namco’s and Sega’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Namco**: Measured on the search term “namco”.
- **Sega**: Measured on the search term “sega”.

- [Namco profile](/demand/global-en/brands/namco)
- [Sega profile](/demand/global-en/brands/sega)
- [All arcade machines worldwide](/demand/global-en/categories/arcade-machines): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Namco or Sega?

In August 2026, Sega had more branded searches than Namco among arcade machines worldwide. Sega was estimated to have 450K branded searches compared to Namco’s 90.5K, and held a 74% Share of Search versus Namco’s 14.9%.

## Cite this page

Brandwave. "Namco vs Sega: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/namco-vs-sega

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/namco-vs-sega. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.