---
title: "Naked Wines vs Vivino: Which is searched more?"
description: "Which is more popular in search, Naked Wines or Vivino? Compare estimated monthly branded-search demand and Share of Search inside the Alcohol delivery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/naked-wines-vs-vivino"
publisher: "Brandwave"
---

# Naked Wines vs Vivino: Which is searched more?

Which is more popular in search, Naked Wines or Vivino? Compare estimated monthly branded-search demand and Share of Search inside the Alcohol delivery platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Naked Wines and Vivino
- **Competitive set**: Alcohol delivery platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Naked Wines Share of Search**: 91.5%
- **Vivino Share of Search**: 4.4%

## Which is more popular in search, Naked Wines or Vivino?

- In August 2026, Naked Wines had more branded searches than Vivino among alcohol delivery platforms worldwide. Naked Wines was estimated to have 60.5K branded searches compared to Vivino’s 2.9K, and held a 91.5% Share of Search versus Vivino’s 4.4%.
- Naked Wines was ahead of Vivino in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Naked Wines’ estimated Share of Search among alcohol delivery platforms worldwide moved from 91.9% to 91.5%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
- Across the 11 months ending August 2026, Vivino’s estimated Share of Search among alcohol delivery platforms worldwide moved from 2.9% to 4.4%, and its estimated monthly branded searches held steady at 2.9K.

## How did search popularity change for alcohol delivery platforms worldwide in August 2026?

- Estimated monthly branded searches for Naked Wines worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

## Month by month

| Month | Naked Wines estimated searches | Naked Wines Share of Search | Naked Wines rank | Vivino estimated searches | Vivino Share of Search | Vivino rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 91.9% | 1 | 2.9K | 2.9% | 2 |
| Nov 2025 | 110K | 93.6% | 1 | 3.6K | 3.1% | 2 |
| Dec 2025 | 110K | 91.1% | 1 | 4.4K | 3.6% | 2 |
| Jan 2026 | 60.5K | 89% | 1 | 2.9K | 4.3% | 2 |
| Feb 2026 | 60.5K | 89.9% | 1 | 2.9K | 4.3% | 2 |
| Mar 2026 | 60.5K | 90.2% | 1 | 2.9K | 4.3% | 2 |
| Apr 2026 | 49.5K | 87.9% | 1 | 2.9K | 5.1% | 2 |
| May 2026 | 60.5K | 91.1% | 1 | 2.9K | 4.4% | 2 |
| Jun 2026 | 60.5K | 91.4% | 1 | 2.9K | 4.4% | 2 |
| Jul 2026 | 60.5K | 91% | 1 | 2.9K | 4.4% | 2 |
| Aug 2026 | 60.5K | 91.5% | 1 | 2.9K | 4.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Naked Wines’ and Vivino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Naked Wines**: Measured on the search term “naked wines”.
- **Vivino**: Measured on the search term “vivino wine”.

- [Naked Wines profile](/demand/global-en/brands/naked-wines)
- [Vivino profile](/demand/global-en/brands/vivino)
- [All alcohol delivery platforms worldwide](/demand/global-en/categories/alcohol-delivery-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Naked Wines or Vivino?

In August 2026, Naked Wines had more branded searches than Vivino among alcohol delivery platforms worldwide. Naked Wines was estimated to have 60.5K branded searches compared to Vivino’s 2.9K, and held a 91.5% Share of Search versus Vivino’s 4.4%.

## Cite this page

Brandwave. "Naked Wines vs Vivino: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/naked-wines-vs-vivino

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/naked-wines-vs-vivino. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.