--- title: "Naked Sundays vs Vacation: Which is more popular by branded search?" description: "Which is more popular in search, Naked Sundays or Vacation? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/naked-sundays-vs-vacation" publisher: "Brandwave" --- # Naked Sundays vs Vacation: Which is more popular by branded search? Which is more popular in search, Naked Sundays or Vacation? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Naked Sundays and Vacation - **Competitive set**: Sunscreen brands - **Market**: Global - **Month measured**: Aug 2026 - **Naked Sundays Share of Search**: 4.1% - **Vacation Share of Search**: 8.6% ## Which is more popular in search, Naked Sundays or Vacation? - In August 2026, Vacation had more branded searches than Naked Sundays among sunscreen brands worldwide. Vacation was estimated to have 35.9K branded searches compared to Naked Sundays’ 17K, and held an 8.6% Share of Search versus Naked Sundays’ 4.1%. - The lead changed hands once in the 11 months ending August 2026: Vacation took it in December 2025. - Across the 11 months ending August 2026, Naked Sundays’ estimated Share of Search among sunscreen brands worldwide moved from 6% to 4.1%, and its estimated monthly branded searches moved from 18.3K to 17K. - Across the 11 months ending August 2026, Vacation’s estimated Share of Search among sunscreen brands worldwide moved from 5.4% to 8.6%, and its estimated monthly branded searches moved from 16.3K to 35.9K. ## How did search popularity change for sunscreen brands worldwide in August 2026? - In August 2026, Naked Sundays gained estimated Share of Search among sunscreen brands worldwide, from 3.4% to 4.1%. - Vacation’s estimated Share of Search among sunscreen brands worldwide has lost ground for 3 months in a row, from 9.2% to 8.6% in August 2026. ## Month by month | Month | Naked Sundays estimated searches | Naked Sundays Share of Search | Naked Sundays rank | Vacation estimated searches | Vacation Share of Search | Vacation rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.3K | 6% | 5 | 16.3K | 5.4% | 6 | | Nov 2025 | 20.9K | 6.4% | 5 | 19.9K | 6.1% | 6 | | Dec 2025 | 16.3K | 5.2% | 6 | 17.7K | 5.7% | 5 | | Jan 2026 | 14K | 4.1% | 6 | 19K | 5.5% | 5 | | Feb 2026 | 9.9K | 3.1% | 6 | 21.9K | 6.9% | 5 | | Mar 2026 | 17K | 3.3% | 6 | 43.8K | 8.4% | 4 | | Apr 2026 | 19.2K | 3.2% | 6 | 52.3K | 8.6% | 4 | | May 2026 | 22.8K | 3.1% | 6 | 68K | 9.2% | 4 | | Jun 2026 | 22.5K | 3.2% | 7 | 65.5K | 9.2% | 4 | | Jul 2026 | 20.3K | 3.4% | 6 | 53.6K | 9% | 4 | | Aug 2026 | 17K | 4.1% | 6 | 35.9K | 8.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Naked Sundays’ and Vacation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Naked Sundays**: Measured on the search terms “naked sundays beauty screen”, “naked sundays cabana”, “naked sundays spf” and “naked sundays sunscreen”, summed into one figure. - **Vacation**: Measured on the search terms “vacation inc”, “vacation perfume”, “vacation spf”, “vacation sun care” and “vacation sunscreen”, summed into one figure. - [Naked Sundays profile](/demand/global-en/brands/naked-sundays) - [Vacation profile](/demand/global-en/brands/vacation) - [All sunscreen brands worldwide](/demand/global-en/categories/sunscreen-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Naked Sundays or Vacation? In August 2026, Vacation had more branded searches than Naked Sundays among sunscreen brands worldwide. Vacation was estimated to have 35.9K branded searches compared to Naked Sundays’ 17K, and held an 8.6% Share of Search versus Naked Sundays’ 4.1%. ## Cite this page Brandwave. "Naked Sundays vs Vacation: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/naked-sundays-vs-vacation This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/naked-sundays-vs-vacation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.