---
title: "Naish vs North: Which is more popular by branded search?"
description: "Which is more popular in search, Naish or North? Compare estimated monthly branded-search demand and Share of Search inside the Kitesurfing kites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/naish-vs-north-kitesurfing"
publisher: "Brandwave"
---

# Naish vs North: Which is more popular by branded search?

Which is more popular in search, Naish or North? Compare estimated monthly branded-search demand and Share of Search inside the Kitesurfing kites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Naish and North
- **Competitive set**: Kitesurfing kites
- **Market**: Global
- **Month measured**: Aug 2026
- **Naish Share of Search**: 14.8%
- **North Share of Search**: 27.2%

## Which is more popular in search, Naish or North?

- In August 2026, North had more branded searches than Naish among kitesurfing kites worldwide. North was estimated to have 4.4K branded searches compared to Naish’s 2.4K, and held a 27.2% Share of Search versus Naish’s 14.8%.
- North was ahead of Naish in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Naish’s estimated Share of Search among kitesurfing kites worldwide moved from 15.1% to 14.8%, and its estimated monthly branded searches moved from 1.9K to 2.4K.
- Across the 11 months ending August 2026, North’s estimated Share of Search among kitesurfing kites worldwide moved from 28.6% to 27.2%, and its estimated monthly branded searches moved from 3.6K to 4.4K.

## How did search popularity change for kitesurfing kites worldwide in August 2026?

- In August 2026, Naish gained estimated Share of Search among kitesurfing kites worldwide, from 14% to 14.8%.
- In August 2026, North gained estimated Share of Search among kitesurfing kites worldwide, from 26.5% to 27.2%.

## Month by month

| Month | Naish estimated searches | Naish Share of Search | Naish rank | North estimated searches | North Share of Search | North rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 15.1% | 3 | 3.6K | 28.6% | 1 |
| Nov 2025 | 1.6K | 12.8% | 5 | 3.6K | 28.8% | 1 |
| Dec 2025 | 1.3K | 13.8% | 4 | 2.4K | 25.5% | 2 |
| Jan 2026 | 1.9K | 17.3% | 3 | 2.9K | 26.4% | 1 |
| Feb 2026 | 1.6K | 17.4% | 3 | 2.4K | 26% | 1 |
| Mar 2026 | 1.6K | 14.6% | 4 | 2.9K | 26.4% | 1 |
| Apr 2026 | 1.6K | 14.8% | 4 | 2.9K | 26.8% | 1 |
| May 2026 | 1.9K | 15.3% | 4 | 2.9K | 23.4% | 2 |
| Jun 2026 | 1.9K | 16% | 3 | 2.9K | 24.4% | 2 |
| Jul 2026 | 1.9K | 14% | 3 | 3.6K | 26.5% | 2 |
| Aug 2026 | 2.4K | 14.8% | 3 | 4.4K | 27.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Naish’s and North’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Naish**: Measured on the search term “naish kites”.
- **North**: Measured on the search term “north kiteboarding”.

- [Naish profile](/demand/global-en/brands/naish)
- [North profile](/demand/global-en/brands/north-kitesurfing)
- [All kitesurfing kites worldwide](/demand/global-en/categories/kitesurfing-kites): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Naish or North?

In August 2026, North had more branded searches than Naish among kitesurfing kites worldwide. North was estimated to have 4.4K branded searches compared to Naish’s 2.4K, and held a 27.2% Share of Search versus Naish’s 14.8%.

## Cite this page

Brandwave. "Naish vs North: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/naish-vs-north-kitesurfing

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/naish-vs-north-kitesurfing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.