---
title: "Nailtopia vs OPI: Which is searched more?"
description: "Which is more popular in search, Nailtopia or OPI? Compare estimated monthly branded-search demand and Share of Search inside the Nail polish brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nailtopia-vs-opi"
publisher: "Brandwave"
---

# Nailtopia vs OPI: Which is searched more?

Which is more popular in search, Nailtopia or OPI? Compare estimated monthly branded-search demand and Share of Search inside the Nail polish brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nailtopia and OPI
- **Competitive set**: Nail polish brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Nailtopia Share of Search**: 1.2%
- **OPI Share of Search**: 36%

## Which is more popular in search, Nailtopia or OPI?

- In August 2026, OPI had more branded searches than Nailtopia among nail polish brands worldwide. OPI was estimated to have 165K branded searches compared to Nailtopia’s 5.4K, and held a 36% Share of Search versus Nailtopia’s 1.2%.
- OPI was ahead of Nailtopia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nailtopia’s estimated Share of Search among nail polish brands worldwide moved from 0.96% to 1.2%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 11 months ending August 2026, OPI’s estimated Share of Search among nail polish brands worldwide held steady at 36%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for nail polish brands worldwide in August 2026?

- In August 2026, OPI gained estimated Share of Search among nail polish brands worldwide, from 33.3% to 36%.
- Estimated monthly branded searches for Nailtopia worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

## Month by month

| Month | Nailtopia estimated searches | Nailtopia Share of Search | Nailtopia rank | OPI estimated searches | OPI Share of Search | OPI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 0.96% | 5 | 165K | 36% | 2 |
| Nov 2025 | 3.6K | 0.79% | 5 | 165K | 36.1% | 2 |
| Dec 2025 | 5.4K | 1.3% | 5 | 135K | 31.5% | 2 |
| Jan 2026 | 4.4K | 0.96% | 5 | 165K | 36% | 2 |
| Feb 2026 | 3.6K | 0.81% | 5 | 165K | 37.2% | 2 |
| Mar 2026 | 4.4K | 0.96% | 5 | 165K | 36% | 2 |
| Apr 2026 | 4.4K | 1.1% | 5 | 135K | 32.6% | 2 |
| May 2026 | 5.4K | 1.1% | 5 | 165K | 35.1% | 2 |
| Jun 2026 | 5.4K | 1.2% | 5 | 135K | 30.7% | 2 |
| Jul 2026 | 5.4K | 1.1% | 5 | 165K | 33.3% | 2 |
| Aug 2026 | 5.4K | 1.2% | 5 | 165K | 36% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nailtopia’s and OPI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nailtopia**: Measured on the search term “nailtopia”.
- **OPI**: Measured on the search term “opi”.

- [Nailtopia profile](/demand/global-en/brands/nailtopia)
- [OPI profile](/demand/global-en/brands/opi)
- [All nail polish brands worldwide](/demand/global-en/categories/nail-polish-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nailtopia or OPI?

In August 2026, OPI had more branded searches than Nailtopia among nail polish brands worldwide. OPI was estimated to have 165K branded searches compared to Nailtopia’s 5.4K, and held a 36% Share of Search versus Nailtopia’s 1.2%.

## Cite this page

Brandwave. "Nailtopia vs OPI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nailtopia-vs-opi

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nailtopia-vs-opi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.