--- title: "MyFitnessPal vs Weight Watchers: Which is searched more?" description: "Is MyFitnessPal or Weight Watchers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Calorie counter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/myfitnesspal-vs-weight-watchers" publisher: "Brandwave" --- # MyFitnessPal vs Weight Watchers: Which is searched more? Is MyFitnessPal or Weight Watchers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Calorie counter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MyFitnessPal and Weight Watchers - **Competitive set**: Calorie counter brands - **Market**: Global - **Month measured**: Sep 2026 - **MyFitnessPal Share of Search**: 15.7% - **Weight Watchers Share of Search**: 64.2% ## Is MyFitnessPal or Weight Watchers more popular in search? - In September 2026, Weight Watchers had more branded searches than MyFitnessPal among calorie counter brands worldwide. Weight Watchers had about 1.5 million branded searches, while MyFitnessPal had 368,000. Weight Watchers made up 64.2% of all calorie counter brand searches we track, and MyFitnessPal accounted for 15.7%. - The lead changed hands once in the 12 months ending September 2026: Weight Watchers took it in December 2025. - Across the 12 months ending September 2026, MyFitnessPal’s share of searches among calorie counter brands worldwide moved from 35.8% to 15.7%, and its estimated monthly branded searches moved from 550K to 368K. - Across the 12 months ending September 2026, Weight Watchers’ share of searches among calorie counter brands worldwide moved from 29.3% to 64.2%, and its estimated monthly branded searches moved from 450K to 1.5M. ## Top calorie counter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MyFitnessPal was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Weight Watchers did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lose It! | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cronometer | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | MyFitnessPal | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | MacroFactor | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | FatSecret | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Noom | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Weight Watchers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about calorie counter brands - Asked ChatGPT "Which calorie counter app should I use?": 1. Cronometer, 2. Lose It!, 3. MacroFactor - Asked ChatGPT "What are the best calorie counter apps?": 1. Lose It!, 2. Cronometer, 3. MacroFactor, 4. MyFitnessPal, 5. FatSecret - Asked ChatGPT "What's the best calorie counter app for weight loss?": 1. Lose It!, 2. Cronometer, 3. MacroFactor, 4. MyFitnessPal - Searched Google, AI Overview "calorie counter apps": 1. MyFitnessPal, 2. Cronometer, 3. Lose It!, 4. Noom - Searched Google, AI Overview "calorie counter for weight loss": 1. MyFitnessPal, 2. Lose It!, 3. Cronometer, 4. FatSecret Not named in any answer: Weight Watchers. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for calorie counter brands worldwide in September 2026? - In September 2026, Weight Watchers gained share of searches among calorie counter brands worldwide, from 45.2% to 64.2%. - In September 2026, MyFitnessPal lost share of searches among calorie counter brands worldwide, from 24.7% to 15.7%. ## Month by month | Month | MyFitnessPal estimated searches | MyFitnessPal Share of Search | MyFitnessPal rank | Weight Watchers estimated searches | Weight Watchers Share of Search | Weight Watchers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 550K | 35.8% | 1 | 450K | 29.3% | 2 | | Nov 2025 | 450K | 34.9% | 1 | 368K | 28.5% | 2 | | Dec 2025 | 368K | 29.6% | 2 | 450K | 36.1% | 1 | | Jan 2026 | 673K | 28.5% | 2 | 1M | 42.4% | 1 | | Feb 2026 | 450K | 29.3% | 2 | 550K | 35.8% | 1 | | Mar 2026 | 550K | 31.2% | 2 | 673K | 38.2% | 1 | | Apr 2026 | 550K | 28.4% | 2 | 823K | 42.5% | 1 | | May 2026 | 450K | 20.4% | 2 | 1.2M | 55.4% | 1 | | Jun 2026 | 368K | 24.6% | 2 | 673K | 45.1% | 1 | | Jul 2026 | 368K | 24.6% | 2 | 673K | 45.1% | 1 | | Aug 2026 | 368K | 24.7% | 2 | 673K | 45.2% | 1 | | Sep 2026 | 368K | 15.7% | 2 | 1.5M | 64.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using MyFitnessPal’s and Weight Watchers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MyFitnessPal**: Measured on the search term “myfitnesspal”. - **Weight Watchers**: Measured on the search term “weight watchers”. - [MyFitnessPal profile](/demand/global-en/brands/myfitnesspal) - [Weight Watchers profile](/demand/global-en/brands/weight-watchers) - [All calorie counter brands worldwide](/demand/global-en/categories/calorie-counter-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MyFitnessPal or Weight Watchers more popular in search? In September 2026, Weight Watchers had more branded searches than MyFitnessPal among calorie counter brands worldwide. Weight Watchers had about 1.5 million branded searches, while MyFitnessPal had 368,000. Weight Watchers made up 64.2% of all calorie counter brand searches we track, and MyFitnessPal accounted for 15.7%. ## Cite this page Brandwave. "MyFitnessPal vs Weight Watchers: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/myfitnesspal-vs-weight-watchers This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/myfitnesspal-vs-weight-watchers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.