---
title: "MX vs Plaid: Which is more popular by branded search?"
description: "Which is more popular in search, MX or Plaid? Compare estimated monthly branded-search demand and Share of Search inside the Open banking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mx-vs-plaid"
publisher: "Brandwave"
---

# MX vs Plaid: Which is more popular by branded search?

Which is more popular in search, MX or Plaid? Compare estimated monthly branded-search demand and Share of Search inside the Open banking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MX and Plaid
- **Competitive set**: Open banking platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **MX Share of Search**: 0.34%
- **Plaid Share of Search**: 95%

## Which is more popular in search, MX or Plaid?

- In August 2026, Plaid had more branded searches than MX among open banking platforms worldwide. Plaid was estimated to have 450K branded searches compared to MX’s 1.6K, and held a 95% Share of Search versus MX’s 0.34%.
- Plaid was ahead of MX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MX’s estimated Share of Search among open banking platforms worldwide moved from 0.33% to 0.34%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 11 months ending August 2026, Plaid’s estimated Share of Search among open banking platforms worldwide moved from 93.4% to 95%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for open banking platforms worldwide in August 2026?

- In August 2026, Plaid gained estimated Share of Search among open banking platforms worldwide, from 93.4% to 95%.

## Month by month

| Month | MX estimated searches | MX Share of Search | MX rank | Plaid estimated searches | Plaid Share of Search | Plaid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 0.33% | 4 | 450K | 93.4% | 1 |
| Nov 2025 | 1.3K | 0.19% | 4 | 673K | 96.3% | 1 |
| Dec 2025 | 1.6K | 0.28% | 4 | 550K | 95.5% | 1 |
| Jan 2026 | 1.6K | 0.33% | 4 | 450K | 93.5% | 1 |
| Feb 2026 | 1.3K | 0.33% | 4 | 368K | 93.4% | 1 |
| Mar 2026 | 1.6K | 0.4% | 4 | 368K | 92.1% | 1 |
| Apr 2026 | 1.6K | 0.4% | 4 | 368K | 92.7% | 1 |
| May 2026 | 1.3K | 0.33% | 4 | 368K | 93.4% | 1 |
| Jun 2026 | 1.6K | 0.41% | 4 | 368K | 93.4% | 1 |
| Jul 2026 | 1.6K | 0.41% | 4 | 368K | 93.4% | 1 |
| Aug 2026 | 1.6K | 0.34% | 4 | 450K | 95% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MX’s and Plaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MX**: Measured on the search term “mx technologies”.
- **Plaid**: Measured on the search term “plaid”.

- [MX profile](/demand/global-en/brands/mx)
- [Plaid profile](/demand/global-en/brands/plaid)
- [All open banking platforms worldwide](/demand/global-en/categories/open-banking-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MX or Plaid?

In August 2026, Plaid had more branded searches than MX among open banking platforms worldwide. Plaid was estimated to have 450K branded searches compared to MX’s 1.6K, and held a 95% Share of Search versus MX’s 0.34%.

## Cite this page

Brandwave. "MX vs Plaid: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mx-vs-plaid

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mx-vs-plaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.