---
title: "Mutiny vs Optimizely: Which is more popular by branded search?"
description: "Which is more popular in search, Mutiny or Optimizely? Compare estimated monthly branded-search demand and Share of Search inside the B2B website personalization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/mutiny-vs-optimizely"
publisher: "Brandwave"
---

# Mutiny vs Optimizely: Which is more popular by branded search?

Which is more popular in search, Mutiny or Optimizely? Compare estimated monthly branded-search demand and Share of Search inside the B2B website personalization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mutiny and Optimizely
- **Competitive set**: B2B website personalization platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Mutiny Share of Search**: 0.02%
- **Optimizely Share of Search**: 98.4%

## Which is more popular in search, Mutiny or Optimizely?

- In August 2026, Optimizely had more branded searches than Mutiny among B2B website personalization platforms worldwide. Optimizely was estimated to have 248K branded searches compared to Mutiny’s 40, and held a 98.4% Share of Search versus Mutiny’s 0.02%.
- Optimizely was ahead of Mutiny in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mutiny’s estimated Share of Search among B2B website personalization platforms worldwide moved from 0.01% to 0.02%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among B2B website personalization platforms worldwide moved from 97.7% to 98.4%, and its estimated monthly branded searches held steady at 248K.

## How did search popularity change for B2B website personalization platforms worldwide in August 2026?

- Estimated monthly branded searches for Mutiny worldwide rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

## Month by month

| Month | Mutiny estimated searches | Mutiny Share of Search | Mutiny rank | Optimizely estimated searches | Optimizely Share of Search | Optimizely rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 0.01% | 4 | 248K | 97.7% | 1 |
| Nov 2025 | 40 | 0.02% | 4 | 248K | 97.7% | 1 |
| Dec 2025 | 30 | 0.01% | 4 | 248K | 98.5% | 1 |
| Jan 2026 | 40 | 0.01% | 4 | 303K | 98.4% | 1 |
| Feb 2026 | 40 | 0.02% | 4 | 248K | 98.1% | 1 |
| Mar 2026 | 50 | 0.02% | 4 | 248K | 98.1% | 1 |
| Apr 2026 | 60 | 0.02% | 4 | 248K | 98.1% | 1 |
| May 2026 | 40 | 0.02% | 4 | 247K | 98.1% | 1 |
| Jun 2026 | 40 | 0.02% | 4 | 248K | 97.7% | 1 |
| Jul 2026 | 50 | 0.02% | 4 | 248K | 98.2% | 1 |
| Aug 2026 | 40 | 0.02% | 4 | 248K | 98.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mutiny’s and Optimizely’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mutiny**: Measured on the search terms “mutiny website personalization” and “mutinyhq.com”, summed into one figure.
- **Optimizely**: Measured on the search terms “optimizely”, “optimizely cms”, “optimizely content marketing”, “optimizely personalization” and “optimizely.com”, summed into one figure.

- [Mutiny profile](/demand/global-en/brands/mutiny)
- [Optimizely profile](/demand/global-en/brands/optimizely)
- [All B2B website personalization platforms worldwide](/demand/global-en/categories/b2b-website-personalization-platforms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mutiny or Optimizely?

In August 2026, Optimizely had more branded searches than Mutiny among B2B website personalization platforms worldwide. Optimizely was estimated to have 248K branded searches compared to Mutiny’s 40, and held a 98.4% Share of Search versus Mutiny’s 0.02%.

## Cite this page

Brandwave. "Mutiny vs Optimizely: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mutiny-vs-optimizely

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mutiny-vs-optimizely. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.