--- title: "MuscleBlaze vs Optimum Nutrition: Which is more popular by branded search?" description: "Which is more popular in search, MuscleBlaze or Optimum Nutrition? Compare estimated monthly branded-search demand and Share of Search inside the Protein powder brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/muscleblaze-vs-optimum-nutrition" publisher: "Brandwave" --- # MuscleBlaze vs Optimum Nutrition: Which is more popular by branded search? Which is more popular in search, MuscleBlaze or Optimum Nutrition? Compare estimated monthly branded-search demand and Share of Search inside the Protein powder brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MuscleBlaze and Optimum Nutrition - **Competitive set**: Protein powder brands - **Market**: Global - **Month measured**: Aug 2026 - **MuscleBlaze Share of Search**: 27.4% - **Optimum Nutrition Share of Search**: 22.4% ## Which is more popular in search, MuscleBlaze or Optimum Nutrition? - In August 2026, MuscleBlaze had more branded searches than Optimum Nutrition among protein powder brands worldwide. MuscleBlaze was estimated to have 550K branded searches compared to Optimum Nutrition’s 450K, and held a 27.4% Share of Search versus Optimum Nutrition’s 22.4%. - MuscleBlaze was ahead of Optimum Nutrition in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, MuscleBlaze’s estimated Share of Search among protein powder brands worldwide moved from 21.1% to 27.4%, and its estimated monthly branded searches moved from 368K to 550K. - Across the 11 months ending August 2026, Optimum Nutrition’s estimated Share of Search among protein powder brands worldwide moved from 21.1% to 22.4%, and its estimated monthly branded searches moved from 368K to 450K. ## How did search popularity change for protein powder brands worldwide in August 2026? - In August 2026, MuscleBlaze gained estimated Share of Search among protein powder brands worldwide, from 23.6% to 27.4%. - In August 2026, Optimum Nutrition lost estimated Share of Search among protein powder brands worldwide, from 23.6% to 22.4%. ## Month by month | Month | MuscleBlaze estimated searches | MuscleBlaze Share of Search | MuscleBlaze rank | Optimum Nutrition estimated searches | Optimum Nutrition Share of Search | Optimum Nutrition rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 21.1% | 2 | 368K | 21.1% | 3 | | Nov 2025 | 368K | 14.3% | 2 | 368K | 14.3% | 3 | | Dec 2025 | 368K | 22.7% | 2 | 246K | 15.2% | 3 | | Jan 2026 | 368K | 16.4% | 2 | 368K | 16.4% | 3 | | Feb 2026 | 368K | 18.8% | 2 | 368K | 18.8% | 3 | | Mar 2026 | 450K | 22% | 2 | 368K | 18% | 3 | | Apr 2026 | 450K | 22% | 2 | 368K | 18% | 3 | | May 2026 | 450K | 22% | 2 | 368K | 18% | 3 | | Jun 2026 | 450K | 24.7% | 2 | 368K | 20.2% | 3 | | Jul 2026 | 450K | 23.6% | 2 | 450K | 23.6% | 3 | | Aug 2026 | 550K | 27.4% | 2 | 450K | 22.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using MuscleBlaze’s and Optimum Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MuscleBlaze**: Measured on the search term “muscleblaze”. - **Optimum Nutrition**: Measured on the search term “optimum nutrition”. - [MuscleBlaze profile](/demand/global-en/brands/muscleblaze) - [Optimum Nutrition profile](/demand/global-en/brands/optimum-nutrition) - [All protein powder brands worldwide](/demand/global-en/categories/protein-powder-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, MuscleBlaze or Optimum Nutrition? In August 2026, MuscleBlaze had more branded searches than Optimum Nutrition among protein powder brands worldwide. MuscleBlaze was estimated to have 550K branded searches compared to Optimum Nutrition’s 450K, and held a 27.4% Share of Search versus Optimum Nutrition’s 22.4%. ## Cite this page Brandwave. "MuscleBlaze vs Optimum Nutrition: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/muscleblaze-vs-optimum-nutrition This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/muscleblaze-vs-optimum-nutrition. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.