--- title: "Musashi vs Thorne: Which is searched more?" description: "Is Musashi or Thorne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports nutrition brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/musashi-vs-thorne" publisher: "Brandwave" --- # Musashi vs Thorne: Which is searched more? Is Musashi or Thorne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports nutrition brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Musashi and Thorne - **Competitive set**: Sports nutrition brands - **Market**: Global - **Month measured**: Sep 2026 - **Musashi Share of Search**: 12.2% - **Thorne Share of Search**: 0.06% ## Is Musashi or Thorne more popular in search? - In September 2026, Musashi had more branded searches than Thorne among sports nutrition brands worldwide. Musashi had about 246,000 branded searches, while Thorne had 1,300. Musashi made up 12.2% of all sports nutrition brand searches we track, and Thorne accounted for 0.06%. - Musashi was ahead of Thorne in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Musashi’s share of searches among sports nutrition brands worldwide moved from 13.9% to 12.2%, and its estimated monthly branded searches held steady at 246K. - Across the 12 months ending September 2026, Thorne’s share of searches among sports nutrition brands worldwide moved from 0.09% to 0.06%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top sports nutrition brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Thorne was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Musashi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Optimum Nutrition | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Thorne | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Momentous | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Myprotein | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Musashi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ghost | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Horleys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports nutrition brands - Asked ChatGPT "Which sports nutrition brand should I buy?": 1. Optimum Nutrition, 2. Thorne, 3. Momentous - Asked ChatGPT "What are the best sports nutrition brands?": 1. Thorne, 2. Momentous, 3. Optimum Nutrition - Asked ChatGPT "What's the best sports nutrition brand for protein for training?": 1. Optimum Nutrition, 2. Momentous - Searched Google, AI Overview "sports nutrition brands": 1. Optimum Nutrition, 2. Thorne - Searched Google, AI Overview "sports nutrition supplements": 1. Thorne Not named in any answer: Myprotein, Musashi, Ghost and Horleys. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sports nutrition brands worldwide in September 2026? - In September 2026, Musashi lost share of searches among sports nutrition brands worldwide, from 12.9% to 12.2%. - Estimated monthly branded searches for Thorne worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Musashi estimated searches | Musashi Share of Search | Musashi rank | Thorne estimated searches | Thorne Share of Search | Thorne rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 13.9% | 3 | 1.6K | 0.09% | 7 | | Nov 2025 | 246K | 9.5% | 3 | 1.3K | 0.05% | 7 | | Dec 2025 | 246K | 15.1% | 2 | 1.3K | 0.08% | 7 | | Jan 2026 | 246K | 10.7% | 3 | 1.6K | 0.07% | 7 | | Feb 2026 | 246K | 12.4% | 3 | 1.3K | 0.07% | 7 | | Mar 2026 | 368K | 17.3% | 2 | 1.6K | 0.08% | 7 | | Apr 2026 | 246K | 12.2% | 3 | 1.9K | 0.09% | 7 | | May 2026 | 201K | 10.2% | 3 | 1.9K | 0.1% | 7 | | Jun 2026 | 246K | 13.9% | 3 | 1.6K | 0.09% | 7 | | Jul 2026 | 246K | 13.3% | 3 | 1.6K | 0.09% | 7 | | Aug 2026 | 246K | 12.9% | 3 | 1.6K | 0.08% | 7 | | Sep 2026 | 246K | 12.2% | 3 | 1.3K | 0.06% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Musashi’s and Thorne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Musashi**: Measured on the search term “musashi”. - **Thorne**: Measured on the search term “thorne fish oil”. - [Musashi profile](/demand/global-en/brands/musashi) - [Thorne profile](/demand/global-en/brands/thorne) - [All sports nutrition brands worldwide](/demand/global-en/categories/sports-nutrition-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Musashi or Thorne more popular in search? In September 2026, Musashi had more branded searches than Thorne among sports nutrition brands worldwide. Musashi had about 246,000 branded searches, while Thorne had 1,300. Musashi made up 12.2% of all sports nutrition brand searches we track, and Thorne accounted for 0.06%. ## Cite this page Brandwave. "Musashi vs Thorne: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/musashi-vs-thorne This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/musashi-vs-thorne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.