--- title: "Munch vs Submagic: Which is searched more?" description: "Is Munch or Submagic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI clipping tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/munch-vs-submagic" publisher: "Brandwave" --- # Munch vs Submagic: Which is searched more? Is Munch or Submagic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI clipping tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Munch and Submagic - **Competitive set**: AI clipping tools - **Market**: Global - **Month measured**: Sep 2026 - **Munch Share of Search**: 0.09% - **Submagic Share of Search**: 5.3% ## Is Munch or Submagic more popular in search? - In September 2026, Submagic had more branded searches than Munch among AI clipping tools worldwide. Submagic had about 74,000 branded searches, while Munch had 1,260. Submagic made up 5.3% of all AI clipping tool searches we track, and Munch accounted for 0.09%. - Submagic was ahead of Munch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Munch’s share of searches among AI clipping tools worldwide moved from 0.18% to 0.09%, and its estimated monthly branded searches moved from 2.6K to 1.3K. - Across the 12 months ending September 2026, Submagic’s share of searches among AI clipping tools worldwide moved from 5.2% to 5.3%, and its estimated monthly branded searches held steady at 74K. ## Top AI clipping tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Submagic was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Munch did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Opus Clip | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Vizard | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Klap | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Submagic | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Descript | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Munch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI clipping tools - Asked ChatGPT "Which AI clipping tool should I use?": 1. Opus Clip, 2. Vizard, 3. Klap, 4. Submagic - Asked ChatGPT "What are the best AI clipping tools?": 1. Opus Clip, 2. Vizard, 3. Klap, 4. Submagic, 5. Descript - Asked ChatGPT "What's the best AI clipping tool for short clips from videos?": 1. Opus Clip, 2. Vizard, 3. Klap, 4. Descript, 5. Submagic - Searched Google, AI Overview "ai clipping tool": 1. Opus Clip, 2. Vizard, 3. Klap - Searched Google, AI Overview "video clip generator": 1. Klap Not named in any answer: Munch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AI clipping tools worldwide in September 2026? - Submagic’s share of searches among AI clipping tools worldwide has lost ground for 3 months in a row, from 8% to 5.3% in September 2026. - Estimated monthly branded searches for Munch worldwide fell 51.7% over 12 measured months, from 2.6K to 1.3K in September 2026. ## Month by month | Month | Munch estimated searches | Munch Share of Search | Munch rank | Submagic estimated searches | Submagic Share of Search | Submagic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 0.18% | 6 | 74K | 5.2% | 4 | | Nov 2025 | 2.2K | 0.15% | 6 | 74K | 5.3% | 3 | | Dec 2025 | 2.1K | 0.16% | 6 | 74K | 5.6% | 4 | | Jan 2026 | 3.2K | 0.2% | 6 | 90.5K | 5.6% | 3 | | Feb 2026 | 1.8K | 0.13% | 6 | 90.5K | 6.4% | 3 | | Mar 2026 | 1.9K | 0.13% | 6 | 90.5K | 6.3% | 3 | | Apr 2026 | 1.7K | 0.12% | 6 | 90.5K | 6.3% | 3 | | May 2026 | 1.3K | 0.1% | 6 | 90.5K | 6.6% | 3 | | Jun 2026 | 1.9K | 0.14% | 6 | 110K | 8% | 3 | | Jul 2026 | 1.6K | 0.1% | 6 | 90.5K | 6% | 3 | | Aug 2026 | 1.2K | 0.09% | 6 | 74K | 5.4% | 4 | | Sep 2026 | 1.3K | 0.09% | 6 | 74K | 5.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Munch’s and Submagic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Munch**: Measured on the search terms “getmunch” and “munch video”, summed into one figure. - **Submagic**: Measured on the search term “submagic”. - [Munch profile](/demand/global-en/brands/munch) - [Submagic profile](/demand/global-en/brands/submagic) - [All AI clipping tools worldwide](/demand/global-en/categories/ai-clipping-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Munch or Submagic more popular in search? In September 2026, Submagic had more branded searches than Munch among AI clipping tools worldwide. Submagic had about 74,000 branded searches, while Munch had 1,260. Submagic made up 5.3% of all AI clipping tool searches we track, and Munch accounted for 0.09%. ## Cite this page Brandwave. "Munch vs Submagic: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/munch-vs-submagic This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/munch-vs-submagic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.