--- title: "Multiplier vs RemoFirst: Which is searched more?" description: "Is Multiplier or RemoFirst more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employer of record platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/multiplier-vs-remofirst" publisher: "Brandwave" --- # Multiplier vs RemoFirst: Which is searched more? Is Multiplier or RemoFirst more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employer of record platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Multiplier and RemoFirst - **Competitive set**: Employer of record platforms - **Market**: Global - **Month measured**: Sep 2026 - **Multiplier Share of Search**: 0.55% - **RemoFirst Share of Search**: 2.7% ## Is Multiplier or RemoFirst more popular in search? - In September 2026, RemoFirst had more branded searches than Multiplier among employer of record platforms worldwide. RemoFirst had about 9,900 branded searches, while Multiplier had 2,050. RemoFirst made up 2.7% of all employer of record platform searches we track, and Multiplier accounted for 0.55%. - RemoFirst was ahead of Multiplier in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Multiplier’s share of searches among employer of record platforms worldwide moved from 0.61% to 0.55%, and its estimated monthly branded searches moved from 2.2K to 2K. - Across the 12 months ending September 2026, RemoFirst’s share of searches among employer of record platforms worldwide moved from 2.2% to 2.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## Top employer of record platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Multiplier and RemoFirst were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Multiplier was listed before RemoFirst in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remote | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Multiplier | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | RemoFirst | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Papaya Global | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Atlas HXM | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Oyster HR | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Pebl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | G-P | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employer of record platforms - Asked ChatGPT "Which employer of record platform should I use?": 1. Deel, 2. Remote, 3. Multiplier, 4. RemoFirst - Asked ChatGPT "What are the best employer of record platforms?": 1. Deel, 2. Remote, 3. Multiplier, 4. Papaya Global, 5. RemoFirst, 6. Oyster HR - Asked ChatGPT "What's the best employer of record platform for hiring overseas staff?": 1. Deel, 2. Remote, 3. RemoFirst, 4. Multiplier - Searched Google, AI Overview "best employer of record": 1. Deel, 2. RemoFirst, 3. Remote, 4. Papaya Global, 5. Atlas HXM - Searched Google, AI Overview "global payroll platform": 1. Remote, 2. Multiplier, 3. Deel, 4. Papaya Global Not named in any answer: Pebl and G-P. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for employer of record platforms worldwide in September 2026? - In September 2026, Pebl overtook RemoFirst to rank 2nd among employer of record platforms worldwide, with 3.9% of the searches. - In September 2026, RemoFirst lost share of searches among employer of record platforms worldwide, from 3.3% to 2.7%. ## Month by month | Month | Multiplier estimated searches | Multiplier Share of Search | Multiplier rank | RemoFirst estimated searches | RemoFirst Share of Search | RemoFirst rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2K | 0.61% | 7 | 8.1K | 2.2% | 4 | | Nov 2025 | 2K | 0.55% | 7 | 8.1K | 2.2% | 4 | | Dec 2025 | 1.8K | 0.49% | 7 | 6.6K | 1.8% | 5 | | Jan 2026 | 2K | 0.54% | 7 | 8.1K | 2.2% | 4 | | Feb 2026 | 2K | 0.56% | 7 | 8.1K | 2.2% | 4 | | Mar 2026 | 2.1K | 0.57% | 7 | 9.9K | 2.7% | 4 | | Apr 2026 | 2K | 0.55% | 7 | 9.9K | 2.7% | 4 | | May 2026 | 1.8K | 0.34% | 7 | 9.9K | 1.9% | 4 | | Jun 2026 | 2K | 0.54% | 7 | 9.9K | 2.7% | 4 | | Jul 2026 | 1.9K | 0.5% | 7 | 9.9K | 2.7% | 4 | | Aug 2026 | 2.1K | 0.56% | 7 | 12.1K | 3.3% | 2 | | Sep 2026 | 2K | 0.55% | 7 | 9.9K | 2.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Multiplier’s and RemoFirst’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Multiplier**: Measured on the search terms “multiplier eor”, “multiplier global payroll”, “multiplier hr”, “multiplier payroll” and “usemultiplier”, summed into one figure. - **RemoFirst**: Measured on the search term “remofirst”. - [Multiplier profile](/demand/global-en/brands/multiplier) - [RemoFirst profile](/demand/global-en/brands/remofirst) - [All employer of record platforms worldwide](/demand/global-en/categories/employer-of-record-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Multiplier or RemoFirst more popular in search? In September 2026, RemoFirst had more branded searches than Multiplier among employer of record platforms worldwide. RemoFirst had about 9,900 branded searches, while Multiplier had 2,050. RemoFirst made up 2.7% of all employer of record platform searches we track, and Multiplier accounted for 0.55%. ## Cite this page Brandwave. "Multiplier vs RemoFirst: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/multiplier-vs-remofirst This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/multiplier-vs-remofirst. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.