--- title: "Mullvad vs NordVPN: Which is searched more?" description: "Is Mullvad or NordVPN more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the VPN services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mullvad-vs-nordvpn" publisher: "Brandwave" --- # Mullvad vs NordVPN: Which is searched more? Is Mullvad or NordVPN more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the VPN services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mullvad and NordVPN - **Competitive set**: VPN services - **Market**: Global - **Month measured**: Sep 2026 - **Mullvad Share of Search**: 6.2% - **NordVPN Share of Search**: 46.3% ## Is Mullvad or NordVPN more popular in search? - In September 2026, NordVPN had more branded searches than Mullvad among VPN services worldwide. NordVPN had about 1.8 million branded searches, while Mullvad had 246,000. NordVPN made up 46.3% of all VPN service searches we track, and Mullvad accounted for 6.2%. - NordVPN was ahead of Mullvad in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mullvad’s share of searches among VPN services worldwide moved from 5.3% to 6.2%, and its estimated monthly branded searches held steady at 246K. - Across the 12 months ending September 2026, NordVPN’s share of searches among VPN services worldwide moved from 48% to 46.3%, and its estimated monthly branded searches moved from 2.2M to 1.8M. ## Top VPN services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Mullvad and NordVPN showed up in all five answers. NordVPN was listed before Mullvad in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NordVPN | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Surfshark | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Mullvad | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Windscribe | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | ExpressVPN | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | CyberGhost | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about VPN services - Asked ChatGPT "Which VPN service should I use?": 1. NordVPN, 2. Mullvad, 3. Surfshark - Asked ChatGPT "What are the best VPN services?": 1. NordVPN, 2. Surfshark, 3. ExpressVPN, 4. Mullvad - Asked ChatGPT "What's the best VPN service for online privacy?": 1. Mullvad, 2. NordVPN - Searched Google, AI Overview "best vpn": 1. NordVPN, 2. Surfshark, 3. Windscribe, 4. Mullvad - Searched Google, AI Overview "vpn service": 1. Windscribe, 2. NordVPN, 3. Surfshark, 4. ExpressVPN, 5. Mullvad Not named in any answer: CyberGhost. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for VPN services worldwide in September 2026? - In September 2026, NordVPN lost share of searches among VPN services worldwide, from 50.4% to 46.3%. - In September 2026, Mullvad lost share of searches among VPN services worldwide, from 6.8% to 6.2%. ## Month by month | Month | Mullvad estimated searches | Mullvad Share of Search | Mullvad rank | NordVPN estimated searches | NordVPN Share of Search | NordVPN rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 5.3% | 5 | 2.2M | 48% | 1 | | Nov 2025 | 246K | 5.4% | 5 | 2.2M | 49.6% | 1 | | Dec 2025 | 301K | 6.4% | 5 | 2.2M | 47.5% | 1 | | Jan 2026 | 246K | 5.2% | 5 | 2.2M | 47.2% | 1 | | Feb 2026 | 246K | 5.7% | 5 | 2.2M | 51.7% | 1 | | Mar 2026 | 301K | 6.4% | 5 | 2.2M | 47.8% | 1 | | Apr 2026 | 246K | 6.3% | 5 | 1.8M | 46.9% | 1 | | May 2026 | 246K | 6.5% | 5 | 1.8M | 48.5% | 1 | | Jun 2026 | 246K | 6.3% | 5 | 1.8M | 46.6% | 1 | | Jul 2026 | 246K | 6.7% | 5 | 1.8M | 50.1% | 1 | | Aug 2026 | 246K | 6.8% | 5 | 1.8M | 50.4% | 1 | | Sep 2026 | 246K | 6.2% | 5 | 1.8M | 46.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Mullvad’s and NordVPN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mullvad**: Measured on the search term “mullvad”. - **NordVPN**: Measured on the search term “nordvpn”. - [Mullvad profile](/demand/global-en/brands/mullvad) - [NordVPN profile](/demand/global-en/brands/nordvpn) - [All VPN services worldwide](/demand/global-en/categories/vpn-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mullvad or NordVPN more popular in search? In September 2026, NordVPN had more branded searches than Mullvad among VPN services worldwide. NordVPN had about 1.8 million branded searches, while Mullvad had 246,000. NordVPN made up 46.3% of all VPN service searches we track, and Mullvad accounted for 6.2%. ## Cite this page Brandwave. "Mullvad vs NordVPN: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/mullvad-vs-nordvpn This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mullvad-vs-nordvpn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.