--- title: "Muji vs Zebra: Which is searched more?" description: "Is Muji or Zebra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/muji-vs-zebra-pen" publisher: "Brandwave" --- # Muji vs Zebra: Which is searched more? Is Muji or Zebra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Muji and Zebra - **Competitive set**: Pen and stationery brands - **Market**: Global - **Month measured**: Sep 2026 - **Muji Share of Search**: 5.1% - **Zebra Share of Search**: 3% ## Is Muji or Zebra more popular in search? - In September 2026, Muji had more branded searches than Zebra among pen and stationery brands worldwide. Muji had about 90,700 branded searches, while Zebra had 54,200. Muji made up 5.1% of all pen and stationery brand searches we track, and Zebra accounted for 3%. - Muji was ahead of Zebra in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Muji’s share of searches among pen and stationery brands worldwide moved from 4.5% to 5.1%, and its estimated monthly branded searches moved from 74.2K to 90.7K. - Across the 12 months ending September 2026, Zebra’s share of searches among pen and stationery brands worldwide moved from 3.3% to 3%, and its estimated monthly branded searches held steady at 54.2K. ## Top pen and stationery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zebra was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Muji was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zebra was listed before Muji in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pilot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | uni-ball | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Zebra | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Pentel | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Parker | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Moleskine | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Rhodia | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Muji | 8th | 2 of 3 | 1 of 2 | 3 of 5 | | Lamy | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Leuchtturm1917 | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | BIC | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Staedtler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pen and stationery brands - Asked ChatGPT "Which pen or stationery brand should I buy?": 1. Pilot, 2. uni-ball, 3. Parker, 4. Zebra, 5. Moleskine - Asked ChatGPT "What are the best pen and stationery brands?": 1. Pilot, 2. uni-ball, 3. Zebra, 4. Pentel, 5. Lamy, 6. Parker, 7. Leuchtturm1917, 8. Rhodia, 9. Muji - Asked ChatGPT "What's the best pen or stationery brand for everyday writing?": 1. uni-ball, 2. Pentel, 3. Pilot, 4. Zebra, 5. Muji, 6. Leuchtturm1917, 7. Rhodia - Searched Google, AI Overview "pen brands": 1. Pilot, 2. uni-ball, 3. Zebra, 4. Pentel, 5. BIC, 6. Parker, 7. Lamy - Searched Google, AI Overview "stationery brands": 1. Moleskine, 2. Rhodia, 3. Muji, 4. Pilot, 5. Pentel Not named in any answer: Sharpie and Staedtler. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pen and stationery brands worldwide in September 2026? - In September 2026, Muji lost share of searches among pen and stationery brands worldwide, from 6.2% to 5.1%. - In September 2026, Zebra rose from 10th to 9th among pen and stationery brands worldwide. ## Month by month | Month | Muji estimated searches | Muji Share of Search | Muji rank | Zebra estimated searches | Zebra Share of Search | Zebra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74.2K | 4.5% | 8 | 54.2K | 3.3% | 9 | | Nov 2025 | 104K | 6.1% | 7 | 54.2K | 3.2% | 9 | | Dec 2025 | 107K | 5.6% | 7 | 54.2K | 2.8% | 10 | | Jan 2026 | 99.7K | 5.5% | 7 | 54.2K | 3% | 10 | | Feb 2026 | 74.2K | 5% | 7 | 44.4K | 3% | 11 | | Mar 2026 | 93.4K | 5.7% | 6 | 54.2K | 3.3% | 10 | | Apr 2026 | 76.4K | 5.1% | 6 | 44.4K | 3% | 10 | | May 2026 | 76.4K | 5.3% | 6 | 44.4K | 3.1% | 10 | | Jun 2026 | 76.4K | 5.4% | 6 | 36.2K | 2.6% | 11 | | Jul 2026 | 82.4K | 5.4% | 7 | 44.4K | 2.9% | 11 | | Aug 2026 | 111K | 6.2% | 6 | 54.2K | 3% | 10 | | Sep 2026 | 90.7K | 5.1% | 6 | 54.2K | 3% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Muji’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Muji**: Measured on the search terms “muji notebook”, “muji pen” and “muji stationery”, summed into one figure. - **Zebra**: Measured on the search terms “zebra pen” and “zebra pens”, summed into one figure. - [Muji profile](/demand/global-en/brands/muji) - [Zebra profile](/demand/global-en/brands/zebra-pen) - [All pen and stationery brands worldwide](/demand/global-en/categories/pen-and-stationery-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Muji or Zebra more popular in search? In September 2026, Muji had more branded searches than Zebra among pen and stationery brands worldwide. Muji had about 90,700 branded searches, while Zebra had 54,200. Muji made up 5.1% of all pen and stationery brand searches we track, and Zebra accounted for 3%. ## Cite this page Brandwave. "Muji vs Zebra: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/muji-vs-zebra-pen This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/muji-vs-zebra-pen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.