--- title: "Muck Rack vs Prowly: Which is more popular by branded search?" description: "Which is more popular in search, Muck Rack or Prowly? Compare estimated monthly branded-search demand and Share of Search inside the PR and media monitoring platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/muck-rack-vs-prowly" publisher: "Brandwave" --- # Muck Rack vs Prowly: Which is more popular by branded search? Which is more popular in search, Muck Rack or Prowly? Compare estimated monthly branded-search demand and Share of Search inside the PR and media monitoring platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Muck Rack and Prowly - **Competitive set**: PR and media monitoring platforms - **Market**: Global - **Month measured**: Aug 2026 - **Muck Rack Share of Search**: 82.6% - **Prowly Share of Search**: 4.9% ## Which is more popular in search, Muck Rack or Prowly? - In August 2026, Muck Rack had more branded searches than Prowly among PR and media monitoring platforms worldwide. Muck Rack was estimated to have 40.7K branded searches compared to Prowly’s 2.4K, and held an 82.6% Share of Search versus Prowly’s 4.9%. - Muck Rack was ahead of Prowly in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among PR and media monitoring platforms worldwide moved from 74.5% to 82.6%, and its estimated monthly branded searches held steady at 40.7K. - Across the 11 months ending August 2026, Prowly’s estimated Share of Search among PR and media monitoring platforms worldwide moved from 9.9% to 4.9%, and its estimated monthly branded searches moved from 5.4K to 2.4K. ## How did search popularity change for PR and media monitoring platforms worldwide in August 2026? - In August 2026, Muck Rack gained estimated Share of Search among PR and media monitoring platforms worldwide, from 81% to 82.6%. - In August 2026, Prowly lost estimated Share of Search among PR and media monitoring platforms worldwide, from 5.8% to 4.9%. ## Month by month | Month | Muck Rack estimated searches | Muck Rack Share of Search | Muck Rack rank | Prowly estimated searches | Prowly Share of Search | Prowly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.7K | 74.5% | 1 | 5.4K | 9.9% | 2 | | Nov 2025 | 33.3K | 72.2% | 1 | 5.4K | 11.8% | 2 | | Dec 2025 | 33.2K | 76.7% | 1 | 3.6K | 8.4% | 2 | | Jan 2026 | 40.7K | 78% | 1 | 4.4K | 8.5% | 2 | | Feb 2026 | 40.8K | 79.2% | 1 | 3.6K | 7% | 2 | | Mar 2026 | 40.8K | 77.3% | 1 | 4.4K | 8.4% | 2 | | Apr 2026 | 40.8K | 78.8% | 1 | 3.6K | 7% | 2 | | May 2026 | 40.8K | 81.6% | 1 | 2.9K | 5.9% | 2 | | Jun 2026 | 40.8K | 80.5% | 1 | 2.9K | 5.8% | 2 | | Jul 2026 | 40.7K | 81% | 1 | 2.9K | 5.8% | 2 | | Aug 2026 | 40.7K | 82.6% | 1 | 2.4K | 4.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Muck Rack’s and Prowly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Muck Rack**: Measured on the search terms “muck rack”, “muck rack pr” and “muckrack.com”, summed into one figure. - **Prowly**: Measured on the search terms “prowly” and “prowly pr”, summed into one figure. - [Muck Rack profile](/demand/global-en/brands/muck-rack) - [Prowly profile](/demand/global-en/brands/prowly) - [All PR and media monitoring platforms worldwide](/demand/global-en/categories/pr-media-monitoring-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Muck Rack or Prowly? In August 2026, Muck Rack had more branded searches than Prowly among PR and media monitoring platforms worldwide. Muck Rack was estimated to have 40.7K branded searches compared to Prowly’s 2.4K, and held an 82.6% Share of Search versus Prowly’s 4.9%. ## Cite this page Brandwave. "Muck Rack vs Prowly: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/muck-rack-vs-prowly This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/muck-rack-vs-prowly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.