---
title: "Muck Rack vs Pitchbox: Which is more popular by branded search?"
description: "Which is more popular in search, Muck Rack or Pitchbox? Compare estimated monthly branded-search demand and Share of Search inside the Digital PR outreach platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/muck-rack-vs-pitchbox"
publisher: "Brandwave"
---

# Muck Rack vs Pitchbox: Which is more popular by branded search?

Which is more popular in search, Muck Rack or Pitchbox? Compare estimated monthly branded-search demand and Share of Search inside the Digital PR outreach platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Muck Rack and Pitchbox
- **Competitive set**: Digital PR outreach platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Muck Rack Share of Search**: 86%
- **Pitchbox Share of Search**: 2.9%

## Which is more popular in search, Muck Rack or Pitchbox?

- In August 2026, Muck Rack had more branded searches than Pitchbox among digital PR outreach platforms worldwide. Muck Rack was estimated to have 40.7K branded searches compared to Pitchbox’s 1.4K, and held an 86% Share of Search versus Pitchbox’s 2.9%.
- Muck Rack was ahead of Pitchbox in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among digital PR outreach platforms worldwide moved from 83.1% to 86%, and its estimated monthly branded searches held steady at 40.7K.
- Across the 11 months ending August 2026, Pitchbox’s estimated Share of Search among digital PR outreach platforms worldwide moved from 4.3% to 2.9%, and its estimated monthly branded searches moved from 2.1K to 1.4K.

## How did search popularity change for digital PR outreach platforms worldwide in August 2026?

- In August 2026, Muck Rack gained estimated Share of Search among digital PR outreach platforms worldwide, from 81.7% to 86%.
- In August 2026, Pitchbox rose from 4th to 3rd among digital PR outreach platforms worldwide.

## Month by month

| Month | Muck Rack estimated searches | Muck Rack Share of Search | Muck Rack rank | Pitchbox estimated searches | Pitchbox Share of Search | Pitchbox rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.7K | 83.1% | 1 | 2.1K | 4.3% | 3 |
| Nov 2025 | 33.3K | 80.8% | 1 | 1.7K | 4.2% | 3 |
| Dec 2025 | 33.2K | 83.2% | 1 | 1.7K | 4.3% | 3 |
| Jan 2026 | 40.7K | 82.9% | 1 | 2.1K | 4.2% | 3 |
| Feb 2026 | 40.8K | 85% | 1 | 1.7K | 3.6% | 3 |
| Mar 2026 | 40.8K | 81.5% | 1 | 1.8K | 3.5% | 3 |
| Apr 2026 | 40.8K | 85.1% | 1 | 1.7K | 3.6% | 3 |
| May 2026 | 40.8K | 84.3% | 1 | 1.4K | 2.9% | 3 |
| Jun 2026 | 40.8K | 80.2% | 1 | 1.4K | 2.9% | 4 |
| Jul 2026 | 40.7K | 81.7% | 1 | 1.4K | 2.8% | 4 |
| Aug 2026 | 40.7K | 86% | 1 | 1.4K | 2.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Muck Rack’s and Pitchbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Muck Rack**: Measured on the search terms “muck rack”, “muck rack pr” and “muckrack.com”, summed into one figure.
- **Pitchbox**: Measured on the search terms “pitchbox”, “pitchbox alternatives”, “pitchbox pricing”, “pitchbox reviews” and “pitchbox.com”, summed into one figure.

- [Muck Rack profile](/demand/global-en/brands/muck-rack)
- [Pitchbox profile](/demand/global-en/brands/pitchbox)
- [All digital PR outreach platforms worldwide](/demand/global-en/categories/digital-pr-outreach-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Muck Rack or Pitchbox?

In August 2026, Muck Rack had more branded searches than Pitchbox among digital PR outreach platforms worldwide. Muck Rack was estimated to have 40.7K branded searches compared to Pitchbox’s 1.4K, and held an 86% Share of Search versus Pitchbox’s 2.9%.

## Cite this page

Brandwave. "Muck Rack vs Pitchbox: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/muck-rack-vs-pitchbox

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/muck-rack-vs-pitchbox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
