--- title: "Amazon Mechanical Turk vs Qualtrics: Which is more popular by branded search?" description: "Which is more popular in search, Amazon Mechanical Turk or Qualtrics? Compare estimated monthly branded-search demand and Share of Search inside the Panel research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/mturk-vs-qualtrics" publisher: "Brandwave" --- # Amazon Mechanical Turk vs Qualtrics: Which is more popular by branded search? Which is more popular in search, Amazon Mechanical Turk or Qualtrics? Compare estimated monthly branded-search demand and Share of Search inside the Panel research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon Mechanical Turk and Qualtrics - **Competitive set**: Panel research platforms - **Market**: Global - **Month measured**: Aug 2026 - **Amazon Mechanical Turk Share of Search**: 18.6% - **Qualtrics Share of Search**: 76% ## Which is more popular in search, Amazon Mechanical Turk or Qualtrics? - In August 2026, Qualtrics had more branded searches than Amazon Mechanical Turk among panel research platforms worldwide. Qualtrics was estimated to have 247K branded searches compared to Amazon Mechanical Turk’s 60.5K, and held a 76% Share of Search versus Amazon Mechanical Turk’s 18.6%. - Qualtrics was ahead of Amazon Mechanical Turk in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Amazon Mechanical Turk’s estimated Share of Search among panel research platforms worldwide moved from 30.1% to 18.6%, and its estimated monthly branded searches moved from 165K to 60.5K. - Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among panel research platforms worldwide moved from 67.4% to 76%, and its estimated monthly branded searches moved from 369K to 247K. ## How did search popularity change for panel research platforms worldwide in August 2026? - In August 2026, Qualtrics gained estimated Share of Search among panel research platforms worldwide, from 68.9% to 76%. - In August 2026, Amazon Mechanical Turk lost estimated Share of Search among panel research platforms worldwide, from 25.2% to 18.6%. ## Month by month | Month | Amazon Mechanical Turk estimated searches | Amazon Mechanical Turk Share of Search | Amazon Mechanical Turk rank | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 30.1% | 2 | 369K | 67.4% | 1 | | Nov 2025 | 165K | 30.2% | 2 | 369K | 67.5% | 1 | | Dec 2025 | 135K | 33.2% | 2 | 247K | 60.7% | 1 | | Jan 2026 | 165K | 33.5% | 2 | 302K | 61.3% | 1 | | Feb 2026 | 135K | 29.6% | 2 | 302K | 66.3% | 1 | | Mar 2026 | 165K | 29.8% | 2 | 369K | 66.7% | 1 | | Apr 2026 | 135K | 25.9% | 2 | 369K | 70.8% | 1 | | May 2026 | 110K | 25.4% | 2 | 302K | 69.7% | 1 | | Jun 2026 | 90.5K | 25.2% | 2 | 247K | 68.9% | 1 | | Jul 2026 | 90.5K | 25.2% | 2 | 247K | 68.9% | 1 | | Aug 2026 | 60.5K | 18.6% | 2 | 247K | 76% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon Mechanical Turk’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon Mechanical Turk**: Measured on the search term “amazon mechanical turk”. - **Qualtrics**: Measured on the search terms “qualtrics”, “qualtrics customer feedback”, “qualtrics voice of customer” and “qualtrics.com”, summed into one figure. - [Amazon Mechanical Turk profile](/demand/global-en/brands/mturk) - [Qualtrics profile](/demand/global-en/brands/qualtrics) - [All panel research platforms worldwide](/demand/global-en/categories/panel-research-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Amazon Mechanical Turk or Qualtrics? In August 2026, Qualtrics had more branded searches than Amazon Mechanical Turk among panel research platforms worldwide. Qualtrics was estimated to have 247K branded searches compared to Amazon Mechanical Turk’s 60.5K, and held a 76% Share of Search versus Amazon Mechanical Turk’s 18.6%. ## Cite this page Brandwave. "Amazon Mechanical Turk vs Qualtrics: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/mturk-vs-qualtrics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/mturk-vs-qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.