--- title: "MSR vs Zpacks: Which is searched more?" description: "Is MSR or Zpacks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpacking tent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/msr-vs-zpacks" publisher: "Brandwave" --- # MSR vs Zpacks: Which is searched more? Is MSR or Zpacks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Backpacking tent brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MSR and Zpacks - **Competitive set**: Backpacking tent brands - **Market**: Global - **Month measured**: Sep 2026 - **MSR Share of Search**: 0.09% - **Zpacks Share of Search**: 32.5% ## Is MSR or Zpacks more popular in search? - In September 2026, Zpacks had more branded searches than MSR among backpacking tent brands worldwide. Zpacks had about 60,500 branded searches, while MSR had 170. Zpacks made up 32.5% of all backpacking tent brand searches we track, and MSR accounted for 0.09%. - Zpacks was ahead of MSR in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MSR’s share of searches among backpacking tent brands worldwide held steady at 0.09%, and its estimated monthly branded searches held steady at 170. - Across the 12 months ending September 2026, Zpacks’ share of searches among backpacking tent brands worldwide moved from 32.9% to 32.5%, and its estimated monthly branded searches held steady at 60.5K. ## Top backpacking tent brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zpacks was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. MSR was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. MSR was listed before Zpacks in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Big Agnes | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nemo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Durston Gear | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | MSR | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | REI Co-op | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Zpacks | 6th | 2 of 3 | 2 of 2 | 4 of 5 | ## Every AI answer about backpacking tent brands - Asked ChatGPT "Which backpacking tent brand should I buy?": 1. Big Agnes, 2. Nemo, 3. Durston Gear, 4. REI Co-op, 5. MSR - Asked ChatGPT "What are the best backpacking tent brands?": 1. Big Agnes, 2. MSR, 3. Nemo, 4. REI Co-op, 5. Durston Gear, 6. Zpacks - Asked ChatGPT "What's the best backpacking tent brand for lightweight camping?": 1. Big Agnes, 2. Nemo, 3. MSR, 4. Zpacks, 5. Durston Gear, 6. REI Co-op - Searched Google, AI Overview "best backpacking tent": 1. Big Agnes, 2. Durston Gear, 3. REI Co-op, 4. Zpacks - Searched Google, AI Overview "lightweight backpacking tent": 1. Nemo, 2. Big Agnes, 3. Durston Gear, 4. Zpacks Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for backpacking tent brands worldwide in September 2026? - In September 2026, Zpacks gained share of searches among backpacking tent brands worldwide, from 26.9% to 32.5%. ## Month by month | Month | MSR estimated searches | MSR Share of Search | MSR rank | Zpacks estimated searches | Zpacks Share of Search | Zpacks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 0.09% | 6 | 60.5K | 32.9% | 2 | | Nov 2025 | 140 | 0.06% | 6 | 74K | 31.7% | 2 | | Dec 2025 | 140 | 0.06% | 6 | 90.5K | 37.3% | 2 | | Jan 2026 | 210 | 0.1% | 6 | 74K | 34.3% | 2 | | Feb 2026 | 170 | 0.09% | 6 | 74K | 37.5% | 2 | | Mar 2026 | 210 | 0.1% | 6 | 60.5K | 28.4% | 2 | | Apr 2026 | 210 | 0.11% | 6 | 60.5K | 30.5% | 2 | | May 2026 | 260 | 0.12% | 6 | 60.5K | 27.1% | 2 | | Jun 2026 | 260 | 0.14% | 6 | 49.5K | 26% | 2 | | Jul 2026 | 320 | 0.16% | 6 | 49.5K | 24.8% | 2 | | Aug 2026 | 320 | 0.14% | 6 | 60.5K | 26.9% | 2 | | Sep 2026 | 170 | 0.09% | 6 | 60.5K | 32.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using MSR’s and Zpacks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MSR**: Measured on the search term “msr backpacking tent”. - **Zpacks**: Measured on the search term “zpacks”. - [MSR profile](/demand/global-en/brands/msr) - [Zpacks profile](/demand/global-en/brands/zpacks) - [All backpacking tent brands worldwide](/demand/global-en/categories/backpacking-tent-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MSR or Zpacks more popular in search? In September 2026, Zpacks had more branded searches than MSR among backpacking tent brands worldwide. Zpacks had about 60,500 branded searches, while MSR had 170. Zpacks made up 32.5% of all backpacking tent brand searches we track, and MSR accounted for 0.09%. ## Cite this page Brandwave. "MSR vs Zpacks: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/msr-vs-zpacks This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/msr-vs-zpacks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.