--- title: "MSD Animal Health vs Zoetis: Which is searched more?" description: "Is MSD Animal Health or Zoetis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Animal health brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/msd-animal-health-vs-zoetis" publisher: "Brandwave" --- # MSD Animal Health vs Zoetis: Which is searched more? Is MSD Animal Health or Zoetis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Animal health brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MSD Animal Health and Zoetis - **Competitive set**: Animal health brands - **Market**: Global - **Month measured**: Sep 2026 - **MSD Animal Health Share of Search**: 6.5% - **Zoetis Share of Search**: 39.8% ## Is MSD Animal Health or Zoetis more popular in search? - In September 2026, Zoetis had more branded searches than MSD Animal Health among animal health brands worldwide. Zoetis had about 110,000 branded searches, while MSD Animal Health had 18,000. Zoetis made up 39.8% of all animal health brand searches we track, and MSD Animal Health accounted for 6.5%. - Zoetis was ahead of MSD Animal Health in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MSD Animal Health’s share of searches among animal health brands worldwide moved from 7.8% to 6.5%, and its estimated monthly branded searches moved from 22K to 18K. - Across the 12 months ending September 2026, Zoetis’ share of searches among animal health brands worldwide moved from 39.1% to 39.8%, and its estimated monthly branded searches held steady at 110K. ## Top animal health brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MSD Animal Health and Zoetis were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zoetis was listed before MSD Animal Health in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zoetis | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | MSD Animal Health | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Boehringer Ingelheim Animal Health | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Elanco | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Virbac | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bomac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about animal health brands - Asked ChatGPT "Which animal health brand should I buy?": named none of the brands we track - Asked ChatGPT "What are the best animal health brands?": 1. Zoetis, 2. MSD Animal Health, 3. Boehringer Ingelheim Animal Health, 4. Elanco, 5. Virbac - Asked ChatGPT "What's the best animal health brand for a pet or farm?": 1. Zoetis, 2. MSD Animal Health, 3. Boehringer Ingelheim Animal Health - Searched Google, AI Overview "livestock health products": named none of the brands we track - Searched Google, AI Overview "pet health products": named none of the brands we track Not named in any answer: Bomac. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for animal health brands worldwide in September 2026? - Estimated monthly branded searches for MSD Animal Health worldwide fell 18.2% over 12 measured months, from 22K to 18K in September 2026. ## Month by month | Month | MSD Animal Health estimated searches | MSD Animal Health Share of Search | MSD Animal Health rank | Zoetis estimated searches | Zoetis Share of Search | Zoetis rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22K | 7.8% | 4 | 110K | 39.1% | 1 | | Nov 2025 | 18K | 5.5% | 4 | 165K | 50.8% | 1 | | Dec 2025 | 16.5K | 6.6% | 4 | 110K | 44.3% | 1 | | Jan 2026 | 18K | 6.5% | 4 | 110K | 39.8% | 1 | | Feb 2026 | 18K | 7% | 4 | 110K | 42.5% | 1 | | Mar 2026 | 20.2K | 7.3% | 4 | 110K | 39.5% | 1 | | Apr 2026 | 18K | 6.5% | 4 | 110K | 40% | 1 | | May 2026 | 18K | 6.5% | 4 | 110K | 39.9% | 1 | | Jun 2026 | 18K | 7% | 4 | 90.5K | 35.2% | 2 | | Jul 2026 | 18K | 6.5% | 4 | 110K | 39.8% | 1 | | Aug 2026 | 18K | 6.5% | 4 | 110K | 39.7% | 1 | | Sep 2026 | 18K | 6.5% | 4 | 110K | 39.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using MSD Animal Health’s and Zoetis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MSD Animal Health**: Measured on the search terms “merck animal health” and “msd animal health”, summed into one figure. - **Zoetis**: Measured on the search term “zoetis”. - [MSD Animal Health profile](/demand/global-en/brands/msd-animal-health) - [Zoetis profile](/demand/global-en/brands/zoetis) - [All animal health brands worldwide](/demand/global-en/categories/animal-health-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MSD Animal Health or Zoetis more popular in search? In September 2026, Zoetis had more branded searches than MSD Animal Health among animal health brands worldwide. Zoetis had about 110,000 branded searches, while MSD Animal Health had 18,000. Zoetis made up 39.8% of all animal health brand searches we track, and MSD Animal Health accounted for 6.5%. ## Cite this page Brandwave. "MSD Animal Health vs Zoetis: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/msd-animal-health-vs-zoetis This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/msd-animal-health-vs-zoetis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.