---
title: "MSC Cruises vs Viking: Which is searched more?"
description: "Is MSC Cruises or Viking more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/msc-cruises-vs-viking"
publisher: "Brandwave"
---

# MSC Cruises vs Viking: Which is searched more?

Is MSC Cruises or Viking more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MSC Cruises and Viking
- **Competitive set**: Cruise lines
- **Market**: Global
- **Month measured**: Sep 2026
- **MSC Cruises Share of Search**: 14.3%
- **Viking Share of Search**: 4.3%

## Is MSC Cruises or Viking more popular in search?

- In September 2026, MSC Cruises had more branded searches than Viking among cruise lines worldwide. MSC Cruises had about 1.2 million branded searches, while Viking had 368,000. MSC Cruises made up 14.3% of all cruise line searches we track, and Viking accounted for 4.3%.
- MSC Cruises was ahead of Viking in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MSC Cruises’ share of searches among cruise lines worldwide moved from 14.6% to 14.3%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Viking’s share of searches among cruise lines worldwide moved from 4.4% to 4.3%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for cruise lines worldwide in September 2026?

- In September 2026, MSC Cruises gained share of searches among cruise lines worldwide, from 13.2% to 14.3%.
- In September 2026, Viking lost share of searches among cruise lines worldwide, from 4.9% to 4.3%.

## Month by month

| Month | MSC Cruises estimated searches | MSC Cruises Share of Search | MSC Cruises rank | Viking estimated searches | Viking Share of Search | Viking rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 14.6% | 2 | 368K | 4.4% | 8 |
| Nov 2025 | 1.2M | 14% | 2 | 301K | 3.5% | 8 |
| Dec 2025 | 1.2M | 14.9% | 2 | 301K | 3.7% | 8 |
| Jan 2026 | 1.8M | 16% | 2 | 550K | 4.8% | 8 |
| Feb 2026 | 1.5M | 16.2% | 2 | 368K | 4% | 8 |
| Mar 2026 | 1.5M | 15.6% | 3 | 368K | 3.8% | 8 |
| Apr 2026 | 1.5M | 15.6% | 2 | 368K | 3.8% | 8 |
| May 2026 | 1.2M | 13.4% | 3 | 450K | 4.9% | 8 |
| Jun 2026 | 1.2M | 13.9% | 2 | 450K | 5.1% | 8 |
| Jul 2026 | 1.2M | 12.3% | 4 | 450K | 4.5% | 8 |
| Aug 2026 | 1.2M | 13.2% | 3 | 450K | 4.9% | 8 |
| Sep 2026 | 1.2M | 14.3% | 3 | 368K | 4.3% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using MSC Cruises’ and Viking’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MSC Cruises**: Measured on the search term “msc cruise”.
- **Viking**: Measured on the search term “viking cruises”.

- [MSC Cruises profile](/demand/global-en/brands/msc-cruises)
- [Viking profile](/demand/global-en/brands/viking)
- [All cruise lines worldwide](/demand/global-en/categories/cruise-lines): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is MSC Cruises or Viking more popular in search?

In September 2026, MSC Cruises had more branded searches than Viking among cruise lines worldwide. MSC Cruises had about 1.2 million branded searches, while Viking had 368,000. MSC Cruises made up 14.3% of all cruise line searches we track, and Viking accounted for 4.3%.

## Cite this page

Brandwave. "MSC Cruises vs Viking: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/msc-cruises-vs-viking

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/msc-cruises-vs-viking. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.