---
title: "MSC Cruises vs Royal Caribbean: Which is more popular by branded search?"
description: "Which is more popular in search, MSC Cruises or Royal Caribbean? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/msc-cruises-vs-royal-caribbean"
publisher: "Brandwave"
---

# MSC Cruises vs Royal Caribbean: Which is more popular by branded search?

Which is more popular in search, MSC Cruises or Royal Caribbean? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MSC Cruises and Royal Caribbean
- **Competitive set**: Cruise lines
- **Market**: Global
- **Month measured**: Aug 2026
- **MSC Cruises Share of Search**: 19.5%
- **Royal Caribbean Share of Search**: 43.8%

## Which is more popular in search, MSC Cruises or Royal Caribbean?

- In August 2026, Royal Caribbean had more branded searches than MSC Cruises among cruise lines worldwide. Royal Caribbean was estimated to have 2.7M branded searches compared to MSC Cruises’ 1.2M, and held a 43.8% Share of Search versus MSC Cruises’ 19.5%.
- Royal Caribbean was ahead of MSC Cruises in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MSC Cruises’ estimated Share of Search among cruise lines worldwide moved from 20.5% to 19.5%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, Royal Caribbean’s estimated Share of Search among cruise lines worldwide moved from 37.6% to 43.8%, and its estimated monthly branded searches moved from 2.2M to 2.7M.

## How did search popularity change for cruise lines worldwide in August 2026?

- In August 2026, MSC Cruises overtook Carnival Cruise Line to rank 2nd among cruise lines worldwide, at 19.5%.
- In August 2026, Royal Caribbean gained estimated Share of Search among cruise lines worldwide, from 39% to 43.8%.

## Month by month

| Month | MSC Cruises estimated searches | MSC Cruises Share of Search | MSC Cruises rank | Royal Caribbean estimated searches | Royal Caribbean Share of Search | Royal Caribbean rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 20.5% | 2 | 2.2M | 37.6% | 1 |
| Nov 2025 | 1.2M | 19.2% | 2 | 2.7M | 43.1% | 1 |
| Dec 2025 | 1.2M | 20.4% | 2 | 2.7M | 45.7% | 1 |
| Jan 2026 | 1.8M | 22.3% | 2 | 3.4M | 40.9% | 1 |
| Feb 2026 | 1.5M | 22.6% | 2 | 2.7M | 41.3% | 1 |
| Mar 2026 | 1.5M | 22.2% | 2 | 2.7M | 40.5% | 1 |
| Apr 2026 | 1.5M | 21.5% | 2 | 3.4M | 48.1% | 1 |
| May 2026 | 1.2M | 19.7% | 2 | 2.7M | 44.3% | 1 |
| Jun 2026 | 1.2M | 19.9% | 2 | 2.2M | 36.6% | 1 |
| Jul 2026 | 1.2M | 17.4% | 3 | 2.7M | 39% | 1 |
| Aug 2026 | 1.2M | 19.5% | 2 | 2.7M | 43.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MSC Cruises’ and Royal Caribbean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MSC Cruises**: Measured on the search term “msc cruise”.
- **Royal Caribbean**: Measured on the search term “royal caribbean”.

- [MSC Cruises profile](/demand/global-en/brands/msc-cruises)
- [Royal Caribbean profile](/demand/global-en/brands/royal-caribbean)
- [All cruise lines worldwide](/demand/global-en/categories/cruise-lines): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MSC Cruises or Royal Caribbean?

In August 2026, Royal Caribbean had more branded searches than MSC Cruises among cruise lines worldwide. Royal Caribbean was estimated to have 2.7M branded searches compared to MSC Cruises’ 1.2M, and held a 43.8% Share of Search versus MSC Cruises’ 19.5%.

## Cite this page

Brandwave. "MSC Cruises vs Royal Caribbean: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/msc-cruises-vs-royal-caribbean

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/msc-cruises-vs-royal-caribbean. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.